Bobbie, every mention

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants Aug 17, 2026 · 34 mentions

• ▶ 1:04 Guy Raz I'm Guy Raz, and on the show today, how Laura Modi broke through one of the toughest barriers in food to build Bobby, an infant formula startup that's taking market share from two industry giants. 6 times in the scene
• ▶ 33:28 Guy Raz By the way, you register this name, Bobby, and it's a story behind the name. 6 times in the scene
• ▶ 40:25 Laura Modi Bobby was now, you know, it was like a living, breathing. 2 times in the scene
• ▶ 46:34 Laura Modi Bobby brought it over as a pilot and decided to make what I thought was a very smart decision to position it as a supplement, as a companion formula to breast milk, which means that it moved out of the category as being the sole nutrition,… 2 times in the scene
• ▶ 53:49 Laura Modi Bobby could never exist.
• ▶ 1:00:17 Guy Raz When we come back in just a moment, Bobby finally launches, and Laura suddenly has to take manufacturing into her own hands.
• ▶ 1:00:53 Guy Raz And after years of setbacks, Bobby Infant Formula is finally ready to launch. 6 times in the scene
• ▶ 1:07:27 Laura Modi And it takes companies like Bobby to gain more market share, because the reality is, even though I want to see a change, I'm not yet big enough to be able to serve WIC either.
• ▶ 1:10:26 Laura Modi But I went to bed that night, and I remember taking off my CEO hat and playing the mother and going, if I signed up to feed my baby Bobby and then one day received an email to say, sorry, we don't have product to send you this month,…
• ▶ 1:16:38 Guy Raz You know, in 10 years time, what do you want Bobby to look like to be? 4 times in the scene
• ▶ 1:18:26 Guy Raz That's Laura Modi, co-founder of Bobby. 2 times in the scene
• ▶ 1:18:30 Guy Raz By the way, Laura says one of the things she's proudest of is the company's advocacy group, Bobby for Change, which is working to influence policy in the industry. 2 times in the scene