Blue Ocean Strategy, every mention
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tap a year for its mentions
Verbatim, from the transcripts: the passages where Blue Ocean Strategy comes up
Less competition, more creation with Renée Mauborgne
- ▶ 1:57 Guy Raz Today, we're going to meet Renee Mobhorn, an economics professor at the business school INSEAD and co-author of bestsellers like Blue Ocean Strategy, Blue Ocean Shift, and most recently, Beyond Disruption.
- ▶ 13:16 Guy Raz In 2017, she put out a follow-up to Blue Ocean Strategy called Blue Ocean Shift, Beyond Competing.