Beyond Meat

“And unlike other veggie burgers, Ethan has negotiated with supermarkets to display the Beyond Burger In the meat case, right next to the chicken and the steak.”

“I could say very truthfully about Whole Foods that I wouldn't be here without them. Like, they helping hand every chance they get.”

“In my sort of late twenties, I was thinking about this, and I wanted to create a plant-based McDonald's.”

“One of the things that they said was, you know, you have to have a competitive moat around what you're doing. There has to be some barrier to entry for others in order for you to have a successful business. And I thought that was, like, stupid, right?”

“There's part of us that's always gonna do this, right? Hunt people who hunt, you know, like, I go back to our farm and stuff, like, it's just part of who we are. But I think in the main, You know, it will be viewed as something that we used to do, and I think …”

“So our product lines are in 11,000 stores today. Most of those stores carry them in the frozen section.”

“We do have a moonshot in our company that's around bacon, you know, and I think bacon for me is very symbolic too, like, people love bacon, so let's, let's show them that we can produce a piece of bacon, like a real piece of bacon from plants.”

“I don't think it's a good idea to build a brand telling people not to eat what they love. But I think what is a good idea is allowing people to eat more of what they love. And if you love meat, I can give you plant-based meat.”

“What I was looking for, what I was looking for, what I became convinced of is that you don't need an animal to produce a piece of meat. Like, that was the core belief that I began to have, was that, like, I could see that you could get, the meat is really five…”

“So I actually emailed both impossible and beyond and told them you should start working on three D printed meat and I want to be the guy to do it. And they didn't answer.”