Meta, every mention
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every year anyone Alex Lieberman 126Jesse Pujji 81Isaac Medeiros 7Jesse Poogee 5Sam Parr 4Sophia Amoruso 3Tyler Denk 1Sahil Lavingia 1Sahil Bloom 1Kate Noel 1
Verbatim, from the transcripts: the passages where Meta comes up
LEAKED MEMO from Shopify CEO
- ▶ 10:48 Alex Lieberman A painted door test that you want to run to see if a dummy landing page can convert paid traffic from Facebook can all of a sudden be spun up in minutes.
How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
- ▶ 0:34 Alex Lieberman He was an early employee at Facebook, ran marketing at mint.com, and has built up an audience of more than one million YouTube and email subscribers through his approachable but high value content on entrepreneurship.
- ▶ 11:39 Alex Lieberman A Facebook group, wholesale, eBay, etc.
How to Use Entrepreneurship to Propel Personal Growth (Jesse Pujji, Ampush & Gateway X)
- ▶ 0:48 Alex Lieberman He's the co-founder of Ampush, one of the first and largest Facebook paid marketing agencies, which he sold to Red Ventures.
- ▶ 5:03 Alex Lieberman Ampush was one of, you know, the largest Facebook paid marketing agencies, one of the earliest, and was it with Uber? 2 times in the scene
How to Reverse Engineer Great Business Ideas (Sam Parr, The Hustle & Hampton)
- ▶ 2:34 Sam Parr And I was, like, doing the math, and I was paying attention to the news of, like, Facebook changing their algorithm constantly, and I thought, this newsletter thing's awesome.
- ▶ 16:17 Sam Parr Everything is just a new take on, you know, Facebook's just a new take on MySpace, which was a new take on this, which was a new take on that.
My New Business
- ▶ 24:47 Alex Lieberman Every single person who works in our company, from my co-founder to our, you know, most junior employee, found out about StoryArb through my content on Twitter or LinkedIn, and the reason I think that's so powerful is because you could go… 2 times in the scene
Growing Morning Brew from 0 to 10,000 Subscribers
- ▶ 13:12 Alex Lieberman A VIP Facebook group that Austin and I were actually in, where we would be interacting with our best ambassadors on a daily basis.
- ▶ 16:59 Alex Lieberman VIP Facebook group.
Always Be Shipping
- ▶ 1:59 Alex Lieberman Facebook had just launched Bulletin and made a splash with some huge celebrities and writers.
How I Lost $10,000,000
- ▶ 6:27 Alex Lieberman It turned out that Dustin Moskovitz, the billionaire co-founder of Facebook, was a fellow to-do list junkie, and he was quietly working on his own product.
- ▶ 9:56 Alex Lieberman Billboards, bus stops, conferences, airports, Google, Facebook, Capterra.
The Dangers of LTV
- ▶ 6:01 Alex Lieberman It is an arbitrage between what you can pay to acquire a customer through Facebook, Google, paid YouTube sponsorships, et cetera, and ultimately what that customer you acquire can end up generating for you as a business.
- ▶ 16:26 Alex Lieberman So that has always been a higher quality paid customer than, say, someone we acquire through a paid Facebook ad 2 times in the scene
- ▶ 23:24 Alex Lieberman Basically, he's saying that because LTV marketing is specific, it's clear, you have an idea of if I put a 100,000 dollars into Facebook today, this is how many customers I'll get.
7-Figure Business in 48 Hours
- ▶ 3:39 Alex Lieberman Noah gets into this section by sharing his experience as a twenty-four-year-old being hired as Facebook's 30th employee and subsequently being fired for leaking information about the company's expansion plans beyond colleges while he was…
- ▶ 12:28 Alex Lieberman Your potential customers are everywhere, already asking in public for solutions, on message boards, in Facebook posts, in tweets, in church groups, on and on.
- ▶ 15:27 Alex Lieberman If you want to see exactly how Noah does this Facebook ads analysis, you can go to milliondollarweekend.com, but basically in Facebook ads, which anyone can create an account in, you can research your market size by typing in the keyword… 3 times in the scene
- ▶ 18:34 Alex Lieberman This could be work friends, college friends, friends from town, your Facebook friend list, people from a Facebook or WhatsApp group you're in, LinkedIn connections, past clients, people from your congregation, from your community. 2 times in the scene
- ▶ 21:08 Alex Lieberman You can do this process with Facebook Marketplace, Craigslist, Reddit, eBay, Amazon, etc.
- ▶ 24:47 Alex Lieberman And so then he made a list of his different marketing tactics, which included reaching out to friends and referrals, selling to the Vancouver rock climbing group, wholesale options, eBay, Facebook ads, and giveaways.
- ▶ 31:49 Alex Lieberman He then says, second, with the connection email, you're explicitly asking them to connect with you on social by following you on Instagram, LinkedIn, Facebook, Twitter, and so on.
Why Software is Eating the World
- ▶ 2:13 Alex Lieberman More than 10 years after the peak of the 19 nineties dot com bubble, a dozen or so new internet companies like Facebook and Twitter are sparking controversy in Silicon Valley due to their rapidly growing private market valuations and even… 2 times in the scene
7 Powers: The Foundations of Business Strategy
- ▶ 8:13 Alex Lieberman They're behind many of the most successful technology businesses, including PayPal, Facebook, and Twitter. 7 times in the scene
How to Get Your First 1,000 Users
- ▶ 5:50 Alex Lieberman For example, Reddit, Facebook, or Lyft.
Second Job of a Startup CEO
- ▶ 8:04 Alex Lieberman As an example, Facebook built its senior management team in phase two while running the business at roughly break even. 2 times in the scene
- ▶ 16:56 Alex Lieberman Facebook famously discovered that connecting a new user to 10 friends within 14 days correlated with retained usage. 2 times in the scene
17 Startup Principles by Sam Altman
- ▶ 13:27 Alex Lieberman If you're a two-sided marketplace like DoorDash or a social network like Meta, or it could look like scale economies if you're Netflix who can spend twenty billion dollars a year on content because you can spread all of those costs across…
The Great Online Game
- ▶ 2:38 Alex Lieberman This is also true for Reddit, Discord, Instagram, TikTok, Facebook, and other social networks.
- ▶ 12:22 Alex Lieberman Born Montero Hill after the Mitsubishi Montero, Lil Nas X starts messing around on Facebook, Instagram, and finally hopped on Twitter where he says, quote, I really was a master.
Why The Next Big Thing Looks Like a Toy? Ft. Apple Vision Pro
- ▶ 8:42 Alex Lieberman Quick note here, I believe what Chris means by this is something like Facebook didn't succeed because of a certain powerful technological leap. 2 times in the scene
1,000 True Fans
- ▶ 7:32 Alex Lieberman We have four and a half million subscribers, but if you were to ask me what has been the number one growth driver for Morning Brew, I wouldn't say it's our paid marketing that we did on Facebook.
- ▶ 11:01 Alex Lieberman Today, if you want to sell a physical product on the internet, you can acquire audience through Twitter, Facebook,
A Founder’s Failure to Build a Billion-Dollar Company
- ▶ 34:11 Sahil Lavingia And like the fact that I can own Facebook, this phenomenal business, one of the top, like best businesses in the world.
How to Optimize Taxes as an Entrepreneur
- ▶ 11:53 Ankur Nagpal Like, if they spend money on Facebook ads, or if they're in a construction business buying materials, and they're putting it all on a credit card and paying it off responsibly in a way that there's zero debt, they're basically traveling…
How to Delegate Effectively
- ▶ 12:02 Jesse Pujji But if you were running Facebook campaigns, Facebook ads, you're probably like a two or three on that.
How Tyler Denk Took Beehiiv from 0 to $750,000/month in 2.5 Years
- ▶ 9:52 Tyler Denk Yeah, and so I kind of skipped over that part in like my quick backstory, but basically during the summer while I was doing contract work with Morning Brew, I was applying for full-time jobs, partially because there was like no guarantee…
How My Company Went From Zero to a $10 Million Run Rate
- ▶ 1:49 Jesse Poogee Uh, I built one of the first companies to kind of pioneer digital and Facebook advertising.
- ▶ 3:33 Jesse Poogee And so from a campaign perspective, when you run a Facebook campaign, there's a bunch of little things that have to go right.
- ▶ 14:27 Jesse Poogee Like, so, you know, at Ampush, they'd say, make my CPA go down Ampush with Facebook ads.
- ▶ 18:54 Jesse Poogee In the case of Ampush, we did not plan the business as a Facebook ads business.
- ▶ 18:57 Jesse Poogee We were doing lead gen on Google search, and then we happened to experiment with Facebook, because Google wasn't working that well, and boom.
Why Coffee Chats Have Energized My Ideas
- ▶ 24:44 Alex Lieberman If you launch a business with them, I also think purely marketing driven creators have to be compared to any other paid marketing channel, like Facebook ads, LinkedIn ads, Snapchat ads, et cetera.
5 Steps to Building a Better Internet Audience
- ▶ 17:33 Alex Lieberman One example is a viral thread that he wrote at the peak of Clubhouse, if you remember Clubhouse, when everyone thought it was going to be the next Facebook.
The Difference Between Demand and Product Market Fit
- ▶ 20:56 Alex Lieberman The two babies of the 10 largest companies in the world are Tesla and Meta or Facebook, which were founded in 2003 and 2004.
How I Built The Hustle w/ Sam Parr
- ▶ 11:44 Sam Parr So, uh, if you create a website that gets all its traffic from Facebook, and Facebook changes its algorithm, you're screwed.
- ▶ 18:29 Sam Parr Is growing via these Google ads, and Facebook ads, and appealing towards women in their forties to sixties, is that like your target customers?
“How Soon Should You Have Investor Convos?” - Mailbag #1
- ▶ 7:39 unnamed speaker And it kind of reminds me of just like how MySpace, Facebook kind of came to be. 2 times in the scene
Building Technology With Infinite Scale
- ▶ 40:03 Brett Adcock There's the culture of like, you know, Google, Facebook, Pinterest, that like, you know, we're here for you.
How Founders Should Be Integrating AI To Their Business
- ▶ 5:32 Jesse Pujji Facebook took, the internet took seven years. 3 times in the scene
- ▶ 33:02 Jesse Pujji So she's got a ton of deal experience, and the business was like a content and media business, so she's overseen tons of Facebook marketing stuff, as have I, and her, you know, she was kind of ready to move on from her thing, and her 2 times in the scene
Gaining 150k Followers From One Video + Jesse Reveals His New Business
- ▶ 24:56 Jesse Pujji I think, but, but you can't go, we want to do Facebook on, on Monday and then by Thursday want to do, you know, but I think a lot, I think that happens to a lot of entrepreneurs.
- ▶ 41:55 Jesse Pujji and I see the Facebook results and I'm like, oh, Hey, great day today.
- ▶ 46:36 Jesse Pujji I would, I would maybe think about like email or organic TikTok is good, but like do something different because clearly whatever you're doing hasn't worked or hasn't gotten to you to the next level, you know, and if it's a slightly higher… 3 times in the scene
The Shameless Entrepreneur, Shoptalk 2023, When To Delegate
- ▶ 40:03 Alex Lieberman Like, I, you know, today, my partner for the plunge, like, I asked him if he could do certain things with our paid acquisition, like, if he could run, start running our Facebook campaigns, if he could help AB test our websites, and I was,… 3 times in the scene
This Content Agency Will Change The Game for Founders
- ▶ 14:25 Alex Lieberman By building an audience, you put control over your audience in your hands versus in the hands of Facebook or another platform that you are renting audience from.
The Business Behind Conferences + Embracing Confrontation
- ▶ 21:40 Jesse Pujji One other thing I'll just, we can end up this on is, you know, as I've seen great organizations operate like the red ventures guys and McKinsey and Facebook and some of these things, like I read this about Apple and Apple's really strange…
- ▶ 25:16 Alex Lieberman I'm running the Facebook ad campaign. 6 times in the scene
- ▶ 47:27 Jesse Pujji Like in every walk of life, like Jack Dorsey's one, you know, John Doerr is one, uh, the CFO of Facebook is one, um, in addition to like Jason Tatum, like there's, there's an interesting group, right?
The Art of Scrappiness
- ▶ 1:40 Alex Lieberman Also, as of right now, I'm in the pre-launch phase of the plunge, so focusing on short form content, paid Facebook ads,
- ▶ 2:16 Alex Lieberman Basically, I was working on Plunge stuff for part of yesterday, and one of the things that I was doing is I was setting up a Facebook paid ad campaign. 4 times in the scene
- ▶ 10:18 Alex Lieberman And right now, like I said, I'm running our Facebook ads. 3 times in the scene
Rolex Is A Nonprofit + When To Disrupt Your Own Business
- ▶ 5:06 Jesse Pujji She's learned Facebook ads, like how to run them herself. 5 times in the scene
How To Get Your Initial Customers
- ▶ 13:36 Alex Lieberman So my top of funnel, just to, to list out the things I've considered, it includes paid ads on Facebook. 4 times in the scene
How a 26-Year Old With Autism Built a $10 Million Samurai Sword Business
- ▶ 4:53 Isaac Medeiros Uh, so I did an e-commerce store where we, like, put your dog's face all over these pajamas, and that was called Pups and PJs, and that was just, like, did not work for Facebook ads, and I did not know what I was doing.
- ▶ 16:27 Isaac Medeiros Um, so that was my first product, and I tried Facebook. 6 times in the scene
- ▶ 29:18 Jesse Pujji Um, I'm curious, Isaac, one thing that I believe, and you can tell me your version of this, like I started writing threads on Twitter and I've done, you know, in the early days of Facebook,
- ▶ 37:57 Jesse Pujji Like it was the same thing happens in Facebook ads, by the way.
- ▶ 42:08 Alex Lieberman Aren't finding your swords via say YouTube, but are potentially interested in katanas, but you haven't been able to advertise them because you're, you've been banned from Facebook advertising.
How To Deal With Imposter Syndrome
- ▶ 12:51 Alex Lieberman The second example is Sheryl Sandberg, the former COO of Meta.
Takeaways from Rihanna’s Career & How to Test Your Business Ideas
- ▶ 27:06 Jesse Pujji They know that if they start running some fake Facebook ads and certain things happen, that actually means something versus not. 3 times in the scene
- ▶ 38:22 Alex Lieberman Uh, you have a call to action that drives someone to do something, either put in an email, sign up, pay, and you just drive a small amount of paid ads through Facebook ads or Google ads to the site.
The Story of Richard Branson & How to Find Product-Market Fit
- ▶ 6:14 Jesse Pujji You know, we were one of the first companies to integrate with Facebook's 6 times in the scene
- ▶ 19:34 Jesse Pujji I think the other thing, you know, uh, which I would just share with entrepreneurs, especially people working on new stuff and just to relate back to the Facebook example, like I also believe, and this is by the way, why raising capital…
- ▶ 48:33 Jesse Pujji You run Facebook ads, you do Kickstarter, and you do some other, uh, you know, TikTok organic.
How One Author Raised $41M on Kickstarter
- ▶ 27:15 Jesse Pujji Go, go line some Facebook campaigns and get a landing page.
- ▶ 34:54 Jesse Pujji We started a high school version of Facebook.
- ▶ 41:32 Alex Lieberman The other one is, so as I was going through this whole Kickstarter thing, and I told you that I'm working with this agency, and their process is helping me build out, like, what is the brand for my product, then the landing page to get… 16 times in the scene
- ▶ 52:20 Jesse Pujji And you know, Facebook is a hundred and ten billion in revenue, something crazy like that. 2 times in the scene
- ▶ 56:40 Jesse Pujji And that was the same thing for running Facebook ads.
Exclusive: Selling My Company & Making Life-Changing Money
- ▶ 13:17 Jesse Pujji I think I'm super smart, you know, start running Facebook ad or Google ad campaigns on AdWords and just start losing our ass. 10 times in the scene
- ▶ 1:13:44 Jesse Pujji Um, you know, our, some of our employees, like a lot of our employees, part, part, I've been going back and forth with all the partner managers at Facebook who got us to be in the special program.
Jonathan Swanson on Building a Unicorn and Delegating 90% of Your Life
- ▶ 47:03 Jonathan Swanson Connect with her, uh, use our Facebook account and then reach out to every one of her Facebook friends, um, and say, Hey, it's her birthday coming up.
Our 2023 Predictions, from AI to the Creator Economy
- ▶ 23:19 Alex Lieberman They are Instagram. 3 times in the scene
- ▶ 45:26 Jesse Pujji And then on Facebook, you know, what, one thing to think about, that's an easy way to gauge demand is early on. 2 times in the scene
Co-founders Austin Rief and Alex Lieberman on Building Morning Brew
- ▶ 13:35 Sahil Bloom I looked at your old Facebook pictures.
We Give Away 7 Profitable Side Hustle Ideas for 2023
- ▶ 42:23 Jesse Pujji So we were on the bleeding edge of Facebook back in 2010 and 11. 3 times in the scene
Why Airlines Are Banks, How to Annual Plan for Your Business & The Biggest Myths About Founders
- ▶ 12:35 Sophia Amoruso I have three of these purple cards and we run all of our Facebook ads. 2 times in the scene
- ▶ 29:42 Jesse Pujji You could run, light up Facebook ads.
- ▶ 38:32 Alex Lieberman He actually took over the CEO role for a period of time from another buddy named Noah Kagan, who's an amazing entrepreneur, early employee at Facebook.
What You Need to Know Before Raising Capital, and The Billion-Dollar Media Company You’ve Never Heard of
- ▶ 16:01 Jesse Pujji He could, you could show him a Facebook campaign and he could go to the bone and say, what's the click through rate conversion? 2 times in the scene
- ▶ 31:00 Sophia Amoruso Facebook or the, you know, an ad agency doesn't necessarily need to raise money.
What Generative AI Means for Startups and Are Executive Coaches Worth It?
- ▶ 12:38 Jesse Pujji They're already live on Facebook. 2 times in the scene
- ▶ 48:14 Jesse Pujji Do you guys remember when Facebook was selling stickers that you used to put on your Facebook profile? 2 times in the scene
Can Elon Turn the Twitter Ship Around?
- ▶ 12:06 Jesse Pujji And Facebook.
- ▶ 13:52 Jesse Pujji So a hundred billion means I have to target making ten billion in EBITDA in income and probably growing at a reasonable rate, similar to Facebook to get a 10 X multiple. 5 times in the scene
- ▶ 23:43 Jesse Pujji I would, I would, I would invest in a Twitter pixel for B to B that would let me measure how many leads I'm sending a person and let me run ads against learning who, who responds and clicks and converts basically replicate Facebook's D to…
How Did Mr. Beast Build a $1.5 BILLION Empire, the 5 Ways to Brainstorm Business Ideas and How to Hire FAQ
- ▶ 25:08 Alex Lieberman It is an inch or two inches wide, but it goes wildly deep, meaning people want it real, a small group, people want it really badly, and he goes on to describe, like, Facebook being at Harvard only, Airbnb starting literally as, like, air…
- ▶ 32:20 Jesse Pujji They've, they've, like, all these issues, and then, like, but they're not a hustler, they're not, they're not really first principles think, like, but you hire them anyway, and I think that's the group, and, you know, one day maybe you can…
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