Meta
also referred to as: facebook
includes Facebook Ads, Facebook Groups, Facebook Marketplace, Facebook Pixel
25 statements across 19 episodes · 5 bullish · 5 bearish · 8 people on the record · first statement Sep 3, 2021 by Alex Lieberman · said 235 times in 68 episodes since 2021 · across every show →
Mentions by year, the whole family
brought up most by Alex Lieberman (126), Jesse Pujji (81), Isaac Medeiros (7), Jesse Poogee (5), Sam Parr (4), Sophia Amoruso (3), Tyler Denk (1), Sahil Lavingia (1)
tap a year for its mentions
2025 1 mention in 1 episode
2024 51 mentions in 19 episodes 3 per episode
- 7-Figure Business in 48 Hours
- 7 Powers: The Foundations of Business Strategy
- The Dangers of LTV
- Second Job of a Startup CEO
- How to Use Entrepreneurship to Propel Personal Growth (Jesse Pujji, Ampush & Gateway X)
- How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
- How to Reverse Engineer Great Business Ideas (Sam Parr, The Hustle & Hampton)
- My New Business
- 11 more episodes that year, every mention in 2024 →
2023 116 mentions in 26 episodes 4 per episode
- How One Author Raised $41M on Kickstarter
- Exclusive: Selling My Company & Making Life-Changing Money
- How a 26-Year Old With Autism Built a $10 Million Samurai Sword Business
- The Business Behind Conferences + Embracing Confrontation
- The Art of Scrappiness
- The Story of Richard Branson & How to Find Product-Market Fit
- How My Company Went From Zero to a $10 Million Run Rate
- How Founders Should Be Integrating AI To Their Business
- 18 more episodes that year, every mention in 2023 →
2022 46 mentions in 11 episodes 4 per episode
- How to & How NOT to do Layoffs, the Tax Tip to save you MILLIONS and is the Gas App Going to Solve Bullying?
- Can Elon Turn the Twitter Ship Around?
- Why Airlines Are Banks, How to Annual Plan for Your Business & The Biggest Myths About Founders
- What Generative AI Means for Startups and Are Executive Coaches Worth It?
- We Give Away 7 Profitable Side Hustle Ideas for 2023
- What You Need to Know Before Raising Capital, and The Billion-Dollar Media Company You’ve Never Heard of
- How Liquid Death got a $700 Million Valuation, Making Your Pitch Deck Undeniable & The Hidden Truth of Being a Tech Entrepreneur
- The Future of the Creator Economy
- 3 more episodes that year, every mention in 2022 →
2021 21 mentions in 11 episodes 2 per episode
- Fight for Your Customers
- Audience Building 101
- Ethereum 101 & How It Could Top Bitcoin in Cryptocurrency
- The Future of Twitter
- How We Grew From 0 to 2.5 million
- How to Speak with Radical Candor
- Building Your Team #6: Ask an HR Executive
- The Power of Perspective and Prioritizing Family & Friends
- 3 more episodes that year, every mention in 2021 →
Everything said about Meta, oldest first
Sep 3, 2021 bearish
Paid digital customer acquisition costs have risen significantly in recent years
“There's also never been more pressure to launch new products as today because the cost to acquire customers through paid marketing, Facebook ads, Instagram ads, Snapchat ads, Has risen significantly over the last several years.”
Oct 25, 2022 neutral
Lieberman: Facebook acquired TBH for $100M just three months after its founding
“Nikita founded an app called TBH and he built it in 2017. He was three months into building the company And Facebook acquired it for a hundred million dollars. And then in 2018, it was like nine to 12 months after they bought TBH, Facebook shut it down.”
Oct 25, 2022 positive
Pujji: Mark Zuckerberg explained Facebook's entire multi-stage expansion strategy in 2005
“And he just, for 45 minutes, I didn't say a word. He just told me the whole strategy, which they actually did the whole thing. We're going to go into high schools and pods, then workplaces. It's going to be your online identity. Like he had already figured it …”
Nov 8, 2022
Nov 8, 2022 positive
Dec 13, 2022
Amoruso: Runs $400K–$500K in Annual Ad Spend on Delta Amex Cards
“I use the Delta Reserve. It's like Amex Delta Reserve credit card. It's like this purple card. I have one for Amaru's own co, which is one business. I have one for business class. And then I use one personally. I have three of these purple cards and we run all…”
Jan 10, 2023
Jan 31, 2023
Feb 7, 2023 negative
Pujji: Manual audience targeting increases Facebook advertising costs
“When you target, because you're limiting their freedom, they actually charge you more because they have less auctions you can be in at one time. Whereas when you say, go after anybody, I don't care. It lets them explore freely, which ultimately means you can b…”
Feb 7, 2023 positive
Feb 7, 2023 neutral
Feb 28, 2023
Feb 28, 2023 negative
Mar 23, 2023
Apr 25, 2023 neutral
May 23, 2023 neutral
Silicon Valley cultures split between lifestyle perks and mission-driven execution
“And I think there's like, there's, like, there's basically two bifurcated cultures out here in Silicon Valley. There's the culture of like, you know, Google, Facebook, Pinterest, that like, you know, we're here for you. We'll pay you as much money as possible,…”
Aug 11, 2023
Parr: Direct web traffic is most valuable, while social traffic is worst
“Direct means that someone's typing a website to their URL, and that's the most important, because if you really love a website, like Netflix, you're gonna type in netflix.com. Search is really important, because if you rank high in Google, that means someone's…”
Sep 4, 2023
Dec 15, 2023 negative
Nagpal: Candidates weighing an early startup against Facebook are poor fits
“Like, if there's an executive who is seriously weighing us versus Facebook, it's likely not a good fit. Like, we're not going to be able to pay anywhere near as much. We're, like, they're just not in the stage where they want what a startup has to offer.”
Jan 26, 2024 positive
Lieberman: Superfan referrals drove Morning Brew to 4.5 million subscribers
“We have four and a half million subscribers, but if you were to ask me what has been the number one growth driver for Morning Brew, I wouldn't say it's our paid marketing that we did on Facebook. I wouldn't say that it's cross promotions with other newsletters…”
Mar 4, 2024
Mar 11, 2024
Noah Kagan was fired as Facebook's 30th employee for leaking expansion plans
“Noah gets into this section by sharing his experience as a twenty-four-year-old being hired as Facebook's 30th employee and subsequently being fired for leaking information about the company's expansion plans beyond colleges while he was partying at Coachella.”
May 7, 2024 positive
Success comes from copying proven business models, not inventing entirely novel concepts
“The name of the game is basically like, that's why I read biographies. It's just copy what others have done that's worked and try to avoid the mistakes that cost them a lot of like headache. And I'm not trying to invent anything new. We can, I can get real phi…”
May 21, 2024 negative
Rabois: Meta, Google, and Apple cannot accurately assess undiscovered talent
“So you've got to go find people who haven't yet proven what they can do that these large organizations think meta, Think Google, think Apple, think Amazon, think Microsoft, or even these days open AI. They don't know how to assess these people.”