Parr: Direct web traffic is most valuable, while social traffic is worst
Sam Parr · How I Built The Hustle w/ Sam Parr · Aug 11, 2023 · at 11:21
This episode carries Sam Parr's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Sam Parr breaks down how he assesses web traffic sources when evaluating media and digital businesses.
0:00 / 0:29exact quote · 29.2s
720p mp4 · rendered on demand · StarZero watermark
“Direct means that someone's typing a website to their URL, and that's the most important, because if you really love a website, like Netflix, you're gonna type in netflix.com. Search is really important, because if you rank high in Google, that means someone's gonna find you, hopefully, consistency. That's the second best one. That means someone's either searching your company's name, or they're typing in something like, what's the best VPN, and you're ranking high. And finally, social is the least best because it's quite fickle. So if you create a website that gets all its traffic from Facebook, and Facebook changes its algorithm, you're screwed.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Sam Parr
Parr: A $300 subscription price is 'no man's land' and kills conversion
“300 dollars. What I learned early on is no man's land. You should either charge thousands and thousands or tens of thousands of dollars or like a 150 bucks. 300 dollars is no man's land. That's, it was a bad, I really screwed that pricing point up, and the res…”
Success comes from copying proven business models, not inventing entirely novel concepts
“The name of the game is basically like, that's why I read biographies. It's just copy what others have done that's worked and try to avoid the mistakes that cost them a lot of like headache. And I'm not trying to invent anything new. We can, I can get real phi…”
Hampton generated $1M in the bank before launching a website or posting
“Hampton had a million dollars in the bank account before I even shared it online. We didn't even have a website.”
Founders can reach $1M revenue with six months of full-time manual sales
“Hand-to-hand combat stuff, like, really works, and it's still really effective, and it's not that hard to get to a million a year in revenue doing that stuff if you give it six months of, like, every day, 40 hours a week.”
Cash-strapped founders should prioritize market demand over personal passion
“However, if you're poor, like I was, if you're just getting started out, I would rank The passion part the lowest, and I would rake the, what the world needs and what they're willing to pay for the highest.”
Parr validates business models using audience size and advertising rate arithmetic
“Most of my businesses are very, very simple arithmetic, where it's like, hey, look, if I can get a million or two million people to subscribe to this thing, And I get, if I can get ads at this rate and fill this many ads, I think this could make like a hundred…”