Kiran Bhatraju, CEO of Arcadia, discusses the evolving go-to-market model for residential clean energy devices.
0:00 / 0:17exact quote · 17.7s
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“I think, you know, rooftop solar companies do this amazing feat, which is sell someone a 20, 25 year power plant on their roof. But it really should be the entry point to whole home electrification, all those little products stacking up value and management for the customer.”
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More from Kiran Bhatraju
Insight
Bhatraju: Utility payment history beats FICO scores for clean energy financing
“What we have found is that on-time payment history can be a better indicator of future payment history than something like a credit score or FICO score”
Kiran BhatrajuMay 26, 2022▶ 8:48Tapping the goldmine of consumer energy data
What-if
Bhatraju: Arcadia remains valuable even if all utilities build APIs
“If tomorrow we woke up and every utility in America
Created like an incredibly well-documented API for their utility.
We would still provide an incredible service that is a single meta API for all thousands of those, just with probably better data being piped …”
Kiran BhatrajuMay 26, 2022▶ 44:22Tapping the goldmine of consumer energy data
Opinion
Bhatraju: Green Button initiatives suffer from poor UX and utility execution
“Green Button and some of the other attempts, at the end of the day, they all suffer from poor customer experience, limited data availability Fairly weak service quality, and sometimes all three you know, wrapped and packaged and utilities were sort of promised…”
Kiran BhatrajuMay 26, 2022▶ 11:56Tapping the goldmine of consumer energy data
AssertionNot checkable as stated
Bhatraju: Most enterprise ESG accounting software relies on estimates, not data
“A lot of these companies that are approaching the enterprise, fortune The E in your ESG they're mostly running off estimates, right?”
Kiran BhatrajuMay 26, 2022▶ 25:54Tapping the goldmine of consumer energy data
AssertionNot checkable as stated
Arcadia: A major EV OEM uses its API to calculate charging rates
“One of the larger EV OEMs, as you pull up their app to charge they're actually pulling from our API, whether, again, whether you live in, you know, Kentucky, DC, California, all the different rate structures available to you so that you can get the cheapest ch…”
Kiran BhatrajuMay 26, 2022▶ 17:15Tapping the goldmine of consumer energy data
Insight
Bhatraju: Requiring 12 past utility bills causes massive solar funnel drop-off
“When you look at any rooftop solar company's funnel, there's a huge drop-off when the salesperson, you know, they come to your door, they say, we'll get you cheaper solar, put it on your roof. Then they say, can you print out 12 of your past PDF utility bills?…”
Kiran BhatrajuMay 26, 2022▶ 30:37Tapping the goldmine of consumer energy data
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