Bhatraju: Requiring 12 past utility bills causes massive solar funnel drop-off
Kiran Bhatraju · Tapping the goldmine of consumer energy data · May 26, 2022 · at 30:37
Arcadia CEO Kiran Bhatraju explains how lack of automated utility data creates friction and customer abandonment in residential solar sales.
0:00 / 0:19exact quote · 19.4s
720p mp4 · rendered on demand · StarZero watermark
“When you look at any rooftop solar company's funnel, there's a huge drop-off when the salesperson, you know, they come to your door, they say, we'll get you cheaper solar, put it on your roof. Then they say, can you print out 12 of your past PDF utility bills? And there's this huge drop-off.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Kiran Bhatraju
Bhatraju: Utility payment history beats FICO scores for clean energy financing
“What we have found is that on-time payment history can be a better indicator of future payment history than something like a credit score or FICO score”
Bhatraju: Arcadia remains valuable even if all utilities build APIs
“If tomorrow we woke up and every utility in America
Created like an incredibly well-documented API for their utility.
We would still provide an incredible service that is a single meta API for all thousands of those, just with probably better data being piped …”
Bhatraju: Green Button initiatives suffer from poor UX and utility execution
“Green Button and some of the other attempts, at the end of the day, they all suffer from poor customer experience, limited data availability Fairly weak service quality, and sometimes all three you know, wrapped and packaged and utilities were sort of promised…”
Bhatraju: Most enterprise ESG accounting software relies on estimates, not data
“A lot of these companies that are approaching the enterprise, fortune The E in your ESG they're mostly running off estimates, right?”
Arcadia: A major EV OEM uses its API to calculate charging rates
“One of the larger EV OEMs, as you pull up their app to charge they're actually pulling from our API, whether, again, whether you live in, you know, Kentucky, DC, California, all the different rate structures available to you so that you can get the cheapest ch…”
Bhatraju: Utilities should set a single standard for intraday carbon intensity
“There needs to be a single standard, and I actually see this as where the utilities role is, of, like, what is the single standard on a utilities distribution grid of the carbon intensity in an intraday period? Like, I think they should own that. Someone shoul…”