Jevons paradox

“The correction to that might be, if you lower the cost of energy, you might end up pursuing more energy-intensive forms of water-like desalination, so it might end up settling out at about the same price. And in fact, that's what we see in many places, is that…”

“In fact, getting it very efficient may actually drive more use of it to where it'll increase and not decrease. And so I think there's a much broader view you have to take when someone says something's more efficient, it's, and they say it's going to solve all …”

“Yes, the car's a little bit cheaper, and yes, people drive a little bit more, but generally, these effects tend to be kind of small. They tend to be kind of 10 to 20%.”