Koomey: Rebound effects from efficiency gains are typically only 10 to 20%
John Koomey · A skeptic’s take on AI electricity load growth · Mar 6, 2025 · at 22:39
Energy researcher John Koomey discusses Jevons Paradox and challenges the assumption that AI compute efficiency gains will trigger exponential demand rebound.
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“Yes, the car's a little bit cheaper, and yes, people drive a little bit more, but generally, these effects tend to be kind of small. They tend to be kind of 10 to 20%.”
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