Apple

includes Apple Watch, Apple Podcasts, Apple University, Apple II, Apple Store, Apple App Store, Apple Newton, Apple Park, Apple Reminders, Apple Campus

25 statements across 21 episodes · 7 bullish · 8 bearish · 21 people on the record · first statement Jul 2, 2018 by Peter Troob · said 197 times in 91 episodes since 2017 · across every show →

Mentions by year, the whole family

brought up most by Ted Seides (23), Richard Tedlow (11), Alex Sacerdote (9), Josh Wolfe (8), Chris Dixon (7), Michael Mauboussin (6), Kyle Samani (6), Jordi Visser (6)

tap a year for its mentions
00301060202017201820192020202120222023202420252026episodesmentions
010202017201820192020202120222023202420252026episodes it came up in
002104202017201820192020202120222023202420252026episodesmentions per episode
2026 16 mentions in 6 episodes 3 per episode
2025 22 mentions in 8 episodes 3 per episode
2024 19 mentions in 10 episodes 2 per episode
2023 23 mentions in 10 episodes 2 per episode
2022 29 mentions in 15 episodes 2 per episode
2021 55 mentions in 17 episodes 3 per episode
2020 12 mentions in 10 episodes 1 per episode
2019 9 mentions in 5 episodes 2 per episode
2018 9 mentions in 8 episodes 1 per episode
2017 3 mentions in 2 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Apple, oldest first

Jul 2, 2018 negative
Opinion
Paying Hedge Fund Fees for Mega-Cap Tech Stocks Is Not Valuable
“And I know this is not the greatest thing to say, but being in the hedge fund business for all these years, it's interesting how few hedge funds I give money to. And it's not because I don't want to. It's that the market's gotten more efficient. There's a lot …”
Peter Troob Jul 2, 2018 ▶ 35:34 Peter Troob – Monkey Business in High Yield (Capital Allocators, EP.59)
Jul 23, 2018 bearish
Prediction Not checkable as stated
Friedman: Banks face massive disruption from mobile payments within 20 years
“Certainly banks are going to be under unbelievable pressure, but I'm talking 20 years from now by this. I'm holding up a cell phone, an Apple phone, because go to Kenya. You don't have banks. You have mobile payments. Go to China.”
Manny Friedman Jul 23, 2018 ▶ 35:56 Manny Friedman – Non-Linear Financial Systems (Capital Allocators, EP.61)
Mar 4, 2019 positive
Opinion
Russo: Berkshire's IBM Failure Paved the Way for $40B Apple Position
“And sure enough, IBM was a complete dud. However, it allowed for them to begin the journey to technology, and sometime later, instead of a six billion dollar position in the dud, IBM, they have a forty billion dollar position in Apple, and they were willing to…”
Tom Russo Mar 4, 2019 ▶ 13:41 Thomas Russo – All About Berkshire Hathaway (Capital Allocators, EP.89)
Nov 2, 2020 negative
What-if
Trigg: Buying Dell and Yahoo over Apple and Google damaged WCM
“We were buying Dell instead of Apple, eBay instead of Amazon, Yahoo instead of Google. I mean, those three trades alone would have had, had they been done differently, would have had dramatically different results for that domestic product.”
Mike Trigg Nov 2, 2020 ▶ 20:15 Mike Trigg – Defying the Fade at WCM (Capital Allocators, EP.162)
Mar 29, 2021
Assertion Supported
Housenbold: SoftBank Vision Fund 1 was backed by six limited partners
“In the Vision Fund one, we had six limited partners. One was SoftBank itself, so SoftBank's a big operating company, spits off a lot of free cash flow. The second was the Sovereign Wealth Fund of Saudi Arabia called PIF. The third was the Sovereign Wealth Fund…”
Jeff Hausenbold Mar 29, 2021 ▶ 26:17 Jeff Housenbold – Inside Softbank Vision Fund (Capital Allocators, EP.186)
Sep 30, 2021 neutral
Assertion Supported
Graña: The S&P 460's Returns Match Emerging Markets Exactly
“If you were to strip out the 40 most successful US stocks out of the S&P 500 and compare that to the, so the remaining S&P 460, I guess. The S&P 400 sixty's performance is actually bang in line with emerging markets. Bang in line with European markets. There's…”
Daniel Graña Sep 30, 2021 ▶ 37:37 Daniel Graña – Janus Henderson Investors Emerging Markets Equity (Manager Meetings, EP.13)
Nov 15, 2021 positive
Opinion
Tedlow: Public reaction to Steve Jobs's death was unprecedented in American history
“Because there has never been in American history a reaction to the death of a CEO the way the country, and indeed the whole world, reacted to the death of Steve Jobs. I mean, there were people, Ted, you may remember this if you were walking past an Apple store…”
Richard Tedlow Nov 15, 2021 ▶ 13:13 Richard Tedlow - Charismatic Business Leadership (Capital Allocators, EP.222)
Nov 15, 2021 positive
Prediction Not checkable as stated
Tedlow: The need for charismatic leadership will increase as knowledge work grows
“I think that the need for charisma is actually going to increase, not decrease, and here's why. The people who are going to create whatever it is that's coming down the pike are going to be knowledge workers, and they're going to have to be really smart. If yo…”
Richard Tedlow Nov 15, 2021 ▶ 38:44 Richard Tedlow - Charismatic Business Leadership (Capital Allocators, EP.222)
Mar 7, 2022 positive
Assertion Supported
Hambrecht & Quist took Genentech and Apple public within three months
“And the first three months I was there, we took Genentech Public. We took Apple Public. I carried Steve Jobs bags on the Apple IPO Roadshow, and I was just exposed to the two of the most amazing entrepreneurs ever, and I fell in love.”
Annie Lamont Mar 7, 2022 ▶ 7:58 Annie Lamont – A Lifetime in Venture, Venture is Eating the Investment World 9 (Capital Allocators, EP. 238)
Sep 22, 2022 negative
Insight
Wyden: Competing with Tiger Global and Coatue on Apple is functionally impossible
“I'm never going to beat Tiger Global or KOTU or anyone on Apple because they're going to have Yippit data and they're going to have robots and AI and credit cards and all of this stuff that's just going to make it functionally impossible for me to beat them.”
Adam Wyden Sep 22, 2022 ▶ 18:36 Adam Wyden - ADW Capital (Manager Meetings, EP.37)
Apr 17, 2023 bearish
Prediction Not checkable as stated
Giannini: Global Tech Leaders Will Split Into Regional Entities Like Apple
“If you wanted to make money in smartphones, 20 years ago, whenever it was, you invested in Apple, and you had a global industry leader. That's not going to happen anymore. You will have Apple US, Apple China”
Mario Giannini Apr 17, 2023 ▶ 1:05:31 Mario Giannini & John Toomey – Private Equity Panel (Capital Allocators EP.309)
Jun 8, 2023
Assertion Supported
Vulcan sold Apple at a split-adjusted $33, missing a massive run
“When I first started at Vulcan, we owned Apple, and at the time, I mean, it was just unbelievably cheap. It was like, and the iPhone that they'd released that year was not as popular as the Samsung Galaxy, which is hard to believe today, but everybody was kind…”
Jim Falbe Jun 8, 2023 ▶ 37:40 Jim Falbe – Modern Value Investing at Saguaro (Capital Allocators, EP.320)
Jun 29, 2023 neutral
Insight
Mullen: Allocators face no penalty for choosing consensus giants like Blackstone
“The infrastructure of it is a little bit reminiscent of the Apple, IBM computer debate of the nineties, where it's like you were never incented to buy an Apple product if you were a corporate purchasing person, because you got no penalty for buying IBM and you…”
Don Mullen Jun 29, 2023 ▶ 1:02:02 Don Mullen –Single-Family Rentals at Pretium (Capital Allocators, EP.324)
Sep 25, 2023 negative
Disclosure
Yale endowment rejected Steve Jobs' pitch for the first Apple Store
“They wanted to open up their first Apple store in our building, and we were very close to wrapping up a deal with someone else. We spoke to Steve Jobs, and he explained his vision for the business, which, to be honest, is exactly what turned out to be the case…”
Alan Forman Sep 25, 2023 ▶ 27:29 Alan Forman – Yale Endowment Real Estate (EP.340)
Jan 11, 2024 neutral
Disclosure
Sands Capital holds five of the Magnificent Seven, excluding Apple and Tesla
“And at the firm wide level, we own five of the seven across our various different portfolios. But two of them, in this case, Apple and Tesla are companies that we have not embraced.”
Brian Christensen Jan 11, 2024 ▶ 46:35 Brian Christiansen – High-Conviction Growth Investing at Sands Capital (EP.361)
Jan 11, 2024 neutral
Assertion Supported
Apple's five-year stock growth was driven by valuation expansion, not earnings
“If you were to take something like Apple over the last five years, a big driver of Apple's growth has actually been valuation driven rather than earnings driven.”
Brian Christensen Jan 11, 2024 ▶ 46:04 Brian Christiansen – High-Conviction Growth Investing at Sands Capital (EP.361)
Jan 25, 2024 positive
Assertion Partly supported
Vieth: Overhaul tracks high-value cargo for Apple, Dell, and Pfizer
“Their customers are, I think, high-value goods. So Apple, Dell, Microsoft, Pfizer, Bristol-Myers, some cold storage, where they're Tracking and monitoring the environment of this high value cargo from beginning point to end point.”
Mike Vieth Jan 25, 2024 ▶ 34:04 Chad Summe and Mike Veith – Corridor of Commerce at eGateway Capital (EP.364)
May 20, 2024 neutral
Disclosure
Tremblant Held Apple Through a 50% Drawdown in October 2008
“We got invested in Apple in January of oh four. It was our largest position for years. In October of oh eight, the stock fell 50% and stayed there for six months.”
Brett Barakett May 20, 2024 ▶ 1:15:21 Brett Barakett - Digging for the Puck at Tremblant Capital (EP.386)
May 20, 2024 neutral
Disclosure
Tremblant Made and Lost Substantial Money on an Early BlackBerry Position
“We made a bunch of money in BlackBerry, and then we lost a bunch of money in BlackBerry. We were early, one of my partners was like, this mobility thing is going to scale much faster than people think, and the winners are going to be Apple and Google and Black…”
Brett Barakett May 20, 2024 ▶ 41:43 Brett Barakett - Digging for the Puck at Tremblant Capital (EP.386)
Oct 10, 2024 negative
Opinion
Gleich: Fund managers claiming an unchanged 20-year process is unacceptable
“My biggest pet peeve in the industry is when a manager shows me a pitch book with an upside down triangle with an investment universe at the top and a portfolio at the bottom. I'm sure you've seen a thousand of them as well. And then they proudly claim that wh…”
Kristof Gleich Oct 10, 2024 ▶ 47:40 Kristof Gleich – Boutique Managers and Active ETFs at Harbor Capital (EP.411)
Sep 29, 2025 negative
Assertion Not checkable as stated
Morfit: Microsoft burned $4B to $6B annually chasing Apple and Google
“We could deduce that there was massive amounts of costs and losses being poured into these hardware initiatives. To the tune of four or five, six billion dollars a year that might be better spent driving Office three 65 in Azure instead of trying to chase the …”
Mason Morfit Sep 29, 2025 ▶ 28:29 Mason Morfit and Rob Hale – Quiet Activism at ValueAct (EP.462)
Dec 15, 2025 positive
Insight
Steve Jobs Mastered Four Key Storytelling Tactics in One Minute
“If you watch Steve Jobs' 2007 iPhone launch, he uses steak, suspense, surprise, and humor. All four of them in the 1:06 minutes of the presentation. He does it masterfully and brilliantly. He's not really telling a story. He's bringing out a new product for a …”
Matthew Dicks Dec 15, 2025 ▶ 1:00:34 Matthew Dicks – Storytelling Mastery (EP.477)
Dec 15, 2025 neutral
Assertion Partly supported
Steve Jobs Practiced for Months and Still Misstated His Second Sentence
“Jobs famously practiced for months on that performance. The crazy thing about it is he messes up on the second sentence. He actually speaks the fourth sentence second, cuts himself off, fixes it, and then goes back.”
Matthew Dicks Dec 15, 2025 ▶ 1:05:27 Matthew Dicks – Storytelling Mastery (EP.477)
Dec 22, 2025 neutral
Opinion
Sacerdote: Apple's post-iPhone product categories failed to move the needle
“Apple had one that was just so big with the smartphone, The challenge for them was they did well with tablets and they did well with earbuds. They're doing well with the watch, but those weren't big enough to move the needle.”
Alex Sacerdote Dec 22, 2025 ▶ 35:01 Top 5 of 2025: #4: Alex Sacerdote
Mar 2, 2026 bullish
Disclosure
Baker: Fidelity led three Roku rounds when VCs feared Big Tech
“There's this company, Roku, no VCs would fund it, because every venture capitalist was worried about competition from Amazon, Google, and Apple. I was like, well, I'm really familiar with those companies. Competing with Roku, it is not on their top 50 list of …”
Gavin Baker Mar 2, 2026 ▶ 31:34 Gavin Baker – Truth-Seeking and Crossover Investing at Atreides (EP.489)
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