Apple

“One company, Apple, is worth more than the entire UK stock market.”

“He is the CEO of one of the largest companies in the world, and he wakes up at 3:45 every single day and goes and works out.”

“So six months go by and I'm like talking to all these people early in the morning. And I was having a conversation with one guy and I walk away and someone comes up to me and is like, do you know who that is? That guy you were just talking to? And I was like, …”

“Steve Jobs was looking for someone to hire and saw his resume and like saw the IBM track and was like, oh, weird, big company guy, probably not a fit. Then saw that he had taken this job at this little startup, and was like maybe this guy's actually different …”

“Steve came down to the design center and me and Steve looked at the colors. And in 30 minutes, we picked every single color, 30 minutes, just taste. And those are the colors that shipped.”

“He said it didn't matter if it was a billboard in Times Square or one in rural Missouri. Nothing went out without Steve personally okaying every single piece of Apple marketing.”

“The person that worked with Steve Jobs the longest was not anybody Apple. It was actually Ed Catmull, the founder of Pixar.”

“If you don't own one of those seven stocks, you've underperformed the market and your returns are probably flat.”

“One company, Apple, is worth more than the entire UK stock market.”

“Steve jobs was effective because he was tough. Plenty of tough bosses build terrible companies, but he was effective because everyone knew the work came first.”

“And then obviously brought in people like Tim Cook, who are pure systems guys, no innovation.”