Senra: Steve Jobs personally approved every single piece of Apple marketing
David Senra · Inside the Minds of the Most Successful Founders | David Senra · Feb 19, 2026 · at 1:42:35
David Senra cites Ken Segall's book Insanely Simple while discussing founder-led quality control with Codie Sanchez.
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“He said it didn't matter if it was a billboard in Times Square or one in rural Missouri. Nothing went out without Steve personally okaying every single piece of Apple marketing.”
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