Answered raw tape
D 4 · C 4 · P 4 · Cm 4 4.00
Q But it's clear that people who are at this level, Take it on themselves, because the 45% is just an absurdly high take rate for that level of person, the Tuckers, the Meghans, they'd rather just bake their ads in. So, how do you think about that level of folks? They participate, but you don't monetize them.
A I think that that's, um, that's not the way I would characterize it, first of all. I think the, the, the way that I think about it is, all of these monetization models should be available to you, depending on what your business objectives are. And what they're not. And I've talked to a bunch of you guys about sort of how you think about that monetization question and what's important versus audience building and not. And by the way, it's the same type of conversation that happens with sports leagues or studios or what have you there. And so my, my vision on all of this is whatever model works for you as a creator podcast or what have you should be the model that you adopt. And so, for example, you take Um, you know, what Tucker's doing and Megan's doing, and they, you know, they have had enormous success on our platform, um, mostly driven because they're incredibly talented at what they do, and the audience and the algorithm have figured that out, but it might be that the monetization model that works best is something where they're representing their inventory themselves, and that, I think, is less about sort of take rate or what have you, but sort of the best way to actually package it up. And so that's, that's really the way that I think about it, but if you're a creator getting started today, you're not even concerned with that at all, because the, the monetization is reall…
AI assessment note: “whatever model works for you as a creator podcast or what have you should be the model”
Answered raw tape
D 4 · C 4 · P 4 · Cm 3 3.85
Q downside of it is there's really no connective thread almost that we all talk about that's the same. Um, how does YouTube view that problem? Is it a problem? Like, is there a responsibility or are there things that you can do to kind of make things that are a little bit less on demand, a little bit more, you know, appointment viewing that kind of builds identity and Culture?
A Yeah, I think it's, I think it's a really interesting question, and again, you know, the, one of the consequences of what you're talking about vis-a-vis the algorithm, or what have you, is, you know, you, you guys open up your phones right now, that YouTube feed of yours is gonna look like you, right? Like, it really is about what you're genuinely interested in and, and watching, and that does lead to, it can lead to that type of, that, that fragmentation that you're describing. Having said that, You know, if you ask, um, you know, someone, a Gen Z or, you know, a millennial sort of what were the top four or five sort of really big sort of breakout pop culture trends, a lot of them are actually an aggregation of a lot of these types of things, and, you know, um, they, they could be trends that might be not the most relevant to all of us or this audience, but they are for a particular sort of age group, and so we do So the answer is that we do see a lot of those sort of national, and in many cases because YouTube's a global platform, two billion people come to it every single day. There's enough aggregation even amongst these sort of niche areas where you do see some of that. The other thing that I will say about, about, um, sort of how I think about it is I do think that, um, live and sort of like those water cooler type moments are really important. You saw Uh, you know, you s…
AI assessment note: “live and sort of like those water cooler type moments are really important”
