Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
Full method →
Answered raw tape
D 5 · C 4 · P 4 · Cm 4 4.30
Q Where they would leave New York or LA and whatever their job is to try to do this with you?
A Yeah, that's the hard part. I'm still, still trying to figure it out. Most people, it's, it's a lot of convincing, to be honest. I would highly recommend you don't build a company in a middle of nowhere woods in North Carolina city like ours. It's, most people don't want to live there, um, so usually it's just like people who, you know, their job is kind of their life, and they're very passionate about what they do, so it's like we provide you a cool job where one day you get to bury me alive, the next you get to, you know, figure out how to send me to space or whatever, um, but the real answer is you just got to find people where work is their life, and so they don't care, but Anyone who does, they hate it.
AI assessment note: “you just got to find people where work is their life, and so they don't care”
Answered raw tape
D 3 · C 3 · P 4 · Cm 3 3.25
Q Okay, so you launch this thing, and then it starts to go, and then how do you scale the ideas, because it, it does become a bit of a hamster wheel, like, how do I one-up myself, and do you always feel this pressure to have to one-up yourself from the last video, literally?
A Yeah, it's, it's, ah, well, essentially, obviously, I've just been doing this for 14 years, and also, you said 10,000 hours. I think people should change that saying to 10,000 days, and I'm, I'm almost at my halfway point to 10,000 days. I think that's how people should start looking at things, because to be honest, 10,000 hours is pretty easy. What is that, like, 10 hours a day for three years. Um, just a random thing, but, um, yeah, just, uh, I don't know, we would get a 100,000 views on a video, take the money, do another video, get a 150,000, and I've just kind of reinvested the money for 14 years, and even to this day, whatever I make, I just spend it the next month on content, and the videos have just progressively gotten bigger and bigger, and it's gone from me counting to 100,000 to seeing what happens if you put a Lamborghini in the world's largest shredder, you know, just random things, you know. Well, um,
AI assessment note: “whatever I make, I just spend it the next month on content”
Answered raw tape
D 3 · C 3 · P 3 · Cm 3 3.00
Q And as J. Cal said, build distribution and direct it at these old legacy companies. Are there things, but you said you wanted to do things that were just like, it seemed less offline, right? So I'm sure you, you've looked at online things.
A Yeah, uh, I mean, right now, it's just like, the, the reason we started with chocolate is, obviously, like, in the last 50 years, there hasn't been any, like, major chocolate company that has spawned up. Like, Hershey's, Lamp, Mars, they're all, like, a hundred years old, and so, it's kind of just a sleepy space where they don't really innovate, and it's kind of boring, and no one really cares, and so, um, obviously, eventually we'll do online, because it's much easier to get people to download an app to buy a physical product, but it's just kind of, Perfect, because the shelf space never changed, and people want something new, and so, you know, uh, it was easy to take over, you know.
AI assessment note: “eventually we'll do online, because it's much easier to get people”
Not addressed raw tape
D 1 · C 3 · P 3 · Cm 2 2.25
Q all in the open. Go check it out. And now you'll see the grind, and you'll see what it took. To get here, and it doesn't stop. Every week you've got some new record-breaking, 24 hour video coming out, and it's fucking nuts. What's the, the, the mission? Where's it all going? And help just frame for the audience, for everyone, like, how do you think about where you're going?
A The, the beauty is there's, well, YouTube, as, that's my main platform, you know. Obviously if you buy an Android phone, YouTube's pre-installed, and Alphabet owns it, so when you search things on Google, it takes you to YouTube a lot of times. So, YouTube is just, Massive. I mean, billions of people use it on a monthly basis, and so being big on YouTube, you know, we get a hundred million views on a video in the first seven days, which, you know, up before the last couple years, that's never been possible in history. So it's, it's definitely a very interesting time where you can get, you know, just unfiltered access to basically unlimited people, and then, um, you know, we just, I've, weirdly enough, it's not why I got into it, but it ended up just working out that way, that I spent 14 years of my life just studying How to make the most optimal videos, what type of content people want, and we just kind of mastered the art of going viral, and YouTube just so happens to be such a big platform, and so, it's pretty nice, because now, like they've been saying, we're getting around a billion views a month, and, um, yeah, we can just.
AI assessment note: “YouTube is just, Massive. I mean, billions of people use it”
