Q Like you could make hundreds of millions of dollars if it worked out and it became a massive show, but you're basically capped at Netflix. But YouTube's quite different. So there seems to be a financial or economic incentive, both creative freedom, but also this economic incentive to go to YouTube. But then how does financing happen? Like where can creators drive the engine to fund and create new content?
A Well, most YouTubers have ad-funded businesses, and so what that requires is you go out on your own, as we did with Huge If True, we went independent, we started this show, the show grows, and then you are able to get sponsors who, in turn, fund better and better work, and it continues to scale. Um, the traditional model of paying up front for a show that then the streamer owns offers something very different, and I think we're in an interesting Flexible moment of change right now where a Netflix might say, wow, we see a really exciting show on YouTube. We want to allow that creator to make something that is a version of that IP that is bigger and will invest in that up front. And so what I think we're seeing is for the same creator and the same kind of IP, you can have a really wonderful relationship between the kind of show that you can make when you can reach global audiences immediately and grow and See how far you can take it with an advertising model. And then at the same time, you might be able to take that gem of an idea and say, what would I do if I had upfront capital? So I think there's a really interesting way in which these things all work together. And some of the headlines make it seem as, as though this is, you know, an antagonistic moment in media. I think it's really great for everybody. I think it's a really, really exciting moment. I'm also the optimist, so …
AI assessment note: “most YouTubers have ad-funded businesses, and so what that requires is you go out on your own”