B2B SaaS

“I think if you start with enterprises, it's very hard to go down market because it's a lot easier to add requirements to your product than to actually strip Complexity of a product that's actually surprisingly difficult to do.”

“I think founders who are better at sales probably skew more towards an enterprise strategy. Whereas if you're more of a product founder, you go after SMBs.”

“This is why I basically skewed towards B to B SaaS is because a good B to B SaaS business will have net expansion. Instead of 50% churn, you'll do a 120% expansion. And so you're actually building a subscriber base with long-term value.”

“When we see a business that has B to C subscriptions and B to B, we place all the value on B to B. And the reason is because historically the churn rates and B to C are too high.”