The Ledger, every show

“Well, I took it all the way to, I think it's like three to four million a year and the happiness just continues to increase. It's not at the same rate, but like more income and more net worth does bring more happiness. Like I'm not sure where it's going to lik…”

“Customers who convert from freemium and become paid customers, their retention is typically about 10 to 20% higher than those who converted from a free trial or converted from kind of like a traditional sales process.”

“And then on top of that, NPS or CSAT, we measured it through NPS, is typically about double.”

“Right now, most people sending emails before the point of failure, it increases active cancellations by 10 to 20%. And we've seen that pretty unequivocally.”

“Add-ons they're the most underrated, underutilized aspect of all pricing, consumer B to B enterprise. They boost lifetime value by about 20 to 50%.”

“So the Nordics you know, when we take into account exchange rates and stuff like that, they're still willing to pay about 30% higher than the US for the exact same product. Folks in like Southeast Asia, it's about 40% less.”

“Churn tends to be about 20 to 25% lower because people will downgrade, but they're using, you don't get this, like I'm paying for so much and end up not doing, you know, not using a lot of it. It's like, oh, I'm using eight seats this month. I'm going to downg…”

“NPS is higher for organizations that have, you know, customer development functions, or even just ICPs or buyer personas, depending on what framework you're using. Willingness to pay is typically higher. The funnel is more efficient. CAC is typically LTV to CA…”

“CAC and B to B is up about a 110% over the past 10 years. Consumer it's up a 145%. If you're selling sales and marketing software, it's up 220% because there's just so much sales and marketing software doing sales and marketing things in the market.”

“Prospects who meet you in person have 10 to 30% higher willingness to pay than those who didn't. Churn for those folks who you meet in person is typically 20% lower than those folks who have never met you. Expansion revenue is typically 15 to 20% higher.”

“If you improve your revenue per customer, your monetization, or your overall retention by about one percent, you're actually going to see about a four to eight X impact on your revenue.”

“The best subscription companies, specifically SAS companies out there, 20% or more of their revenue each month is, or new revenue each month is coming from their existing customer base through add ons expansion, some sort of add on.”

“Multi-product companies between 10 and a hundred million in annual revenue, they typically grow at a 30 to 50% higher growth rate than those folks who are single product.”

“If you are a credit card based business, meaning most of your payments come through credit cards, it is the largest single bucket of lost customers. And just to give you some data on this it typically in both B to B and in consumer subscriptions is about 20 to…”

“Well, well, our LTV to CAC is like 20 to one.”

“There's less than 40,000 subscription companies in the entire world. It's not a lot. And that includes media companies, box of the month, SaaS, everything.”

“Identity based products increase willingness to pay by about 20 to 40%.”

“The average tenure of a manager in tech right now is about 15.7 months.”

“The average time a report Has the same manager in corporate tech is only about 10.8 months. So just under 11 months.”

“Most companies don't change their actual number that they're charging once, but every three years.”

“Only one in five companies have buyer personas or ICPs, only one in five.”

“Only one out of 10 companies actually do customer research or development on a quarterly basis.”

“Over the past decade, if you're building in tech, particularly in like SaaS or subscriptions, you now have 16 times the number of competitors if you started a business today than if you did 10 years ago.”

“80% of sales and marketing budgets Tend to go to the top of the funnel and the bottom of the funnel.”

“We're going to do for The subscription dollar, what Salesforce did for the customer record where a dollar through paddle is going to be worth, you know, a lot more coming out of paddle than using infrastructure that, you know, is currently on the market basica…”

“I made Google a ton of money, but the point I was trying to make was like, they gave me an award and like a 5000 dollar bonus. And they were like, yeah, we're going to shut this down.”

“The ego number is like the amount of dollars that go through all retained forms. That's the number I know. That's twenty two million dollars a month.”

“When we looked at other pieces such as monetization, basically no budget, no time, no head count was going to pricing. And then ultimately retention was a little bit better about five to 10% of a budget.”

“Your annual contracts will typically have 30% better retention overall compared to monthlies. And then quarterlies basically have typically a 20% better retention rate than those monthlies.”

“Whole numbers, two months off one month off, 100 dollars off versus percentages, 15% off the whole numbers work substantially better. It's not even close in terms of the actual performance between those two buckets.”

“December of 20, 20 was the first time period where more SAS companies were using a value metric than using feature differentiation.”

“Yeah, we basically get one to two months recovery. I mean, there are definitely customers that we don't get that because they're paying us 50 bucks, and they're on the low end, and they're a little bit more touchless. Sure. But for, like, the target customer w…”

“Our latest public number is around, like, size is eight million in terms of ARR.”

“Basically cybercrime's exploding. And it's probably gonna accelerate even further with AI beyond this, like, seven X five year magnitude that I have in the spreadsheet.”

“I think the average amount of time they take between pricing changes, like actual price increases is like three years.”

“Within nine, nine months, like I had closed probably about a 200 grand in, in, in sales. And I wasn't paying, I wasn't making anything. I was like, we had no, that was the funding in the business.”

“So retain, we more than doubled in 20, 21.”

“We did do a study where we essentially looked at the budgets of about 1300 SaaS companies, and we categorized every single expenditure, and we found out, which is really kind of fascinating, that when we categorize all of these expenses, about 57%, at least th…”

“We found that if you increase your leads or your conversion volume by about one percent, you can actually expect about a two to three percent boost in your revenue.”

“Lifetime value is typically about 20 to 50% higher for those customers with at least one add-on.”

“I think our average, our actual average is probably between one and two, not quite at two.”

“We have about 8000, as you mentioned, companies using ProfitWell right now, which we're pretty pumped about.”

“We have, Doubled or more than doubled every year.”

“The split, I'm trying to do the math in my head. It's probably about two thirds, one third.”

“When Jeff Bezos started Amazon, he noticed this like crazy stat, you know, this new thing called the internet was growing 2700% per year.”