The Ledger, every show

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STARTUPS FOR THE REST OF US Assertion Supported
Maggiulli: Blogging CPMs are 4x higher than YouTube and top other platforms
“If you look at like, you know, per thousand views, what gets paid the most, it's actually bloggers. It's not even close. It's like four X more than YouTube. It's more, it's much more than TikTok and much more than Twitter.”
Nick Maggiulli Jul 22, 2025 ▶ 3:30 Episode 784 | The Wealth Ladder: Six Levels of Financial Freedom
STARTUPS FOR THE REST OF US Assertion Supported
Maggiulli: Kahneman-Killingsworth research showed $75k plateau applies to unhappiness, not happiness
“Kahneman got with Killingsworth. They went through all the data, and they basically found that the original paper was, the measure wasn't as precise, and so they were actually measuring unhappiness, and so above 75,000 dollars a year, you can't prevent unhappi…”
Nick Maggiulli Jul 22, 2025 ▶ 26:46 Episode 784 | The Wealth Ladder: Six Levels of Financial Freedom
Maggiulli: Money increases happiness only for the poor or already happy
“If you're happy, more money will make you happier. If you're poor, more money is likely to make you happier. If you're not poor or you're not happy, more money is not going to do a thing.”
Nick Maggiulli Jul 22, 2025 ▶ 28:00 Episode 784 | The Wealth Ladder: Six Levels of Financial Freedom
Maggiulli: Transition full-time only when cumulative side income exceeds job income
“I think where you really start to think about it is, is my side hustle paying me more than what I'm making from my full-time job. And I don't think it has to happen right at that moment, but I think a better way is saying, okay, cumulatively, since I've starte…”
Nick Maggiulli Jul 22, 2025 ▶ 22:46 Episode 784 | The Wealth Ladder: Six Levels of Financial Freedom
Maggiulli: Tech founders holding US equities double down on startup risk
“If you have a tech startup, and like, tech is mostly the US economy now, you're kind of, if you own US stocks, you're kind of doubling down on your, what you're already doing, which is your income, right? So I actually could make an argument for why you might …”
Nick Maggiulli Jul 22, 2025 ▶ 25:52 Episode 784 | The Wealth Ladder: Six Levels of Financial Freedom
Maggiulli: Reaching a $10M+ net worth requires entrepreneurship, not just passive investing
“People that are like, Hey, I want to get to a major exit. I want to go to ten million plus, et cetera. Just Keep Buying is not going to get them there either. They're going to have to become an entrepreneur, etc.”
Nick Maggiulli Jul 22, 2025 ▶ 4:51 Episode 784 | The Wealth Ladder: Six Levels of Financial Freedom
Maggiulli: Dividing net worth by 10,000 shows conservative daily wealth generation
“Take your net worth, divide by 10,000. And that is how much your wealth is conservatively generating each day. .1%. You do that over 365 days. That's about 3.7% a year. I think it's a very conservative return.”
Nick Maggiulli Jul 22, 2025 ▶ 16:11 Episode 784 | The Wealth Ladder: Six Levels of Financial Freedom
Maggiulli: Give side hustles at least a year before evaluating hourly earnings
“You've got to spend at least a year on some of these things and really try at them and say, like, okay, that's not working or it is, and then start looking. Is your average hourly going up? And if so, like, focus on the things that are working, and you're goin…”
Nick Maggiulli Jul 22, 2025 ▶ 21:08 Episode 784 | The Wealth Ladder: Six Levels of Financial Freedom
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