The Ledger, every show

“And so there is research showing that when we introduce what are known as emergency reserves into our goal setting, basically get out of jail free cards, into the process of goal setting, we're much more likely to stay the course and to reach those goals.”

“What they find in research is that very quickly after you say, read the public service announcement, or you listen to the commercial, people forget whether there was a not or not in that sentence.”

“So they changed the school lunch program from an opt-in program to an opt-out program. So now, every kid's automatically enrolled, and parents only have to take an affirmative step if they want to actively unenroll their kid from the school lunch program. As a…”

“And we ended up changing just one word in the email message. Instead of telling veterans that they were eligible for the program, We simply reminded them that they had earned it through their years of service. And this led to a nine percent increase in access …”

“We know from neuroscience studies that when we feel awe, it dampens neural activity in regions of the brain that are associated with self-immersion.”

“There is research on identity priming, which says that we do act in ways that are Consistent with our perceived identity or the identity we aspire to have, right? So when we see ourselves as a voter, we're more likely to vote. When we see ourselves as being, y…”

“Research has shown that can be as effective, and there's some research showing that when people are in the process of quitting, and let's say they're offered a cigarette, there is a difference in terms of expressed behavior. If you frame a Your current state a…”