The Ledger, every show

Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.

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STARTUPS FOR THE REST OF US Assertion Not checkable as stated
Roeder: Bootstrapped Paperbell had far more revenue than $10M-backed competitor Practice
“We did not end up acquiring practice and it wasn't, it didn't really end up being a serious conversation, and they ended up just shutting down. And I, you know, I did find out that they weren't that large, that we were definitely far ahead of them as far as re…”
Laura Roeder Jan 6, 2026 ▶ 33:33 Episode 814 | How to Beat a Venture-Backed Competitor (with Laura...
STARTUPS FOR THE REST OF US Assertion Supported
Roeder: Meta Advantage+ automatically handles ad retargeting campaigns
“The way that all the biggest spenders on Meta do it now is just to use advantage, what they call advantage plus, which is just like Meta do your thing. And what I recently learned is they also do retargeting automatically. So you actually, I mean, you still ca…”
Laura Roeder Jan 21, 2025 ▶ 33:38 Episode 750 | Making Your First Hire, Testing Prices, And More Li...
TOP FOUNDERS Assertion Not checkable as stated
Edgar reached $2.2M ARR and 4,000 customers by January 2016
“We have just under 4000 customers. So we're at about 2.2 million annual reoccurring.”
Laura Roeder Feb 4, 2016 ▶ 11:25 Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar
STARTUPS FOR THE REST OF US Assertion Not checkable as stated
Roeder: Paperbell reached low millions in ARR while fully bootstrapped
“Paperbell launched in 2020, so five years ago at the time of this recording. We're fully bootstrapped. We're now in the low millions ARR.”
Laura Roeder Jan 6, 2026 ▶ 4:49 Episode 814 | How to Beat a Venture-Backed Competitor (with Laura...
STARTUPS FOR THE REST OF US Assertion Supported
Roeder: Practice launched in 2020 with an announced $10M seed round
“Practice launched the same year as us, 20, 20. And they announced that they had raised ten million when they launched, I think they might have called it a seed round.”
Laura Roeder Jan 6, 2026 ▶ 10:30 Episode 814 | How to Beat a Venture-Backed Competitor (with Laura...
STARTUPS FOR THE REST OF US Assertion Supported
Roeder: Competitor Practice raised venture capital from Andreessen Horowitz
“Well, and they raised from Andreessen Horovitz.”
Laura Roeder Jan 6, 2026 ▶ 11:33 Episode 814 | How to Beat a Venture-Backed Competitor (with Laura...
TOP FOUNDERS Assertion Not checkable as stated
Roeder launched Edgar with an existing email list of 80,000 subscribers
“From my previous business, we had about 80,000 on the list.”
Laura Roeder Feb 4, 2016 ▶ 8:34 Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar
TOP FOUNDERS Assertion Not checkable as stated
Edgar spends $30,000 per month on Facebook ads for acquisition
“We spend about 30,000 a month on, on Facebook ads.”
Laura Roeder Feb 4, 2016 ▶ 12:06 Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar
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