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“I mean, I think it's like a foregone conclusion to get above a hundred million because we have, we've made a couple acquisitions. We made two small ones and one large one. And even just sort of growing those, I think has a shot at getting us past a hundred. I …”

“Now there's, like, farmer's market fraud, because down here in San Diego, people will drive up from Mexico with, like, mono-cropped food and just pretend, like, it's a farmer's market.”

“So we went from 500 to like 2.8 million to 7.1 million the next year and then raise, raise a series a,”

“So up until 20, 21 at tail end is when I raised the series a, it was me or contractors. So it was me, editor, a writer and an assistant. And that was it. And we had, did, we did about 7.5 million that year, mostly product sales at that point.”

“We scaled, I think from December, 21 to December, 22, from four people to about 90. Cause we use some of the funding to buy a seed seed company that had 60 people.”

“Like we're in about 1300 pet codes now. And I would say the sole reason is because The major buyer at Petco has just been an epic fan for a long time.”

“And so we've tripled D to C just by saying we own the business. Basically we haven't done like a crazy amount of improvements. As far as like D to C goes, we just actually paid attention to it and plugged it into content.”

“We're in 75% of all independent nurseries in the country, which it would be different if like we had home Depot or target or something, and we could just say, take this line.”

“2020 of course was the year. I think we started that year at a 180 K on YouTube. I ended that year at over a million plus another channel, almost at a hundred K.”

“Two thirds of gardeners spend their first dollar at a big box. We're not in any of them.”

“I think 20, 20 would have been 2.8 in revenue. So almost a six xing year on year. And then 20, 21 was 7.4 or so. And most of it was product at that point in time, and that would have been on a team of me, my garden assistant, my actual assistant, a video edito…”

“Our traffic has over doubled and we're monetizing at over double the rate on the traffic. So, you know, like YouTube RPMs, right? It's the same with blogs. Like our blog RPM doubled after doing the acquisition.”

“We were not the highest bid by, like, quite a bit, I would say. A material amount for the sellers to, like, not have in their pocket if they went with us.”

“And I think the first year after we did the deal, the online part of the business for the seed company was up like 70, 60 or 70% year over year without Really doing much.”

“Cause we're carried in, I would say, 4500 stores around the country.”

“I think it's at like a hundred fifty million views across the platform.”