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20VC Insight
Breinlinger: Relying on early metrics like MRR leads VCs to bad decisions
“If you are so focused on just the data of user acquisitions, MRR growth, whatever, especially at the early stages where it's probably only a million or so in revenue, I think you can just buy into hype too easily and make bad decisions that ignore common sense…”
Josh Breinlinger Apr 5, 2017 ▶ 5:03 20VC: Why Spray & Pray Investing Is Wrong, Why Data-Informed VC Beats Data Driven VC & What To Look For When Investing In A Marketplace with Josh Breinlinger, Managing Director @ Jackson Square Ventures
20VC Insight
Breinlinger: On-demand 'Uber for locksmiths' models are terrible marketplace ideas
“Where people run into mistakes is where they might try to do the Uber for locksmiths. To me, that's just a terrible market because you just don't use locksmiths very often.”
Josh Breinlinger Apr 5, 2017 ▶ 14:41 20VC: Why Spray & Pray Investing Is Wrong, Why Data-Informed VC Beats Data Driven VC & What To Look For When Investing In A Marketplace with Josh Breinlinger, Managing Director @ Jackson Square Ventures
20VC Disclosure
Breinlinger: Three of four Jackson Square Ventures unicorns required bridge rounds
“At Jackson Square Ventures, the partners here, we've invested in four unicorn companies, and three of them, Equalogic, DocuSign, and Responsys, they all had bridge rounds.”
Josh Breinlinger Apr 5, 2017 ▶ 20:29 20VC: Why Spray & Pray Investing Is Wrong, Why Data-Informed VC Beats Data Driven VC & What To Look For When Investing In A Marketplace with Josh Breinlinger, Managing Director @ Jackson Square Ventures
20VC Insight
Breinlinger: Concentrated, high-conviction portfolios are best strategy to beat market
“I believe the best way to get returns is to have very high conviction investments, very concentrated investments, and I think that's the way to beat the market and stand out.”
Josh Breinlinger Apr 5, 2017 ▶ 8:37 20VC: Why Spray & Pray Investing Is Wrong, Why Data-Informed VC Beats Data Driven VC & What To Look For When Investing In A Marketplace with Josh Breinlinger, Managing Director @ Jackson Square Ventures
20VC Opinion
Breinlinger: Marketplace platforms cannot successfully span both commodity and premium tiers
“I actually don't believe the same company can own both. Largely because the workflow is just completely different for commodity level and master level.”
Josh Breinlinger Apr 5, 2017 ▶ 11:17 20VC: Why Spray & Pray Investing Is Wrong, Why Data-Informed VC Beats Data Driven VC & What To Look For When Investing In A Marketplace with Josh Breinlinger, Managing Director @ Jackson Square Ventures
20VC Insight
Breinlinger: Horizontal marketplaces beat vertical models for low-frequency categories
“The frequency of any one of those Types of transactions might be fairly low, but when you span every single category and you can literally buy anything, the frequency is, is very high. And OfferUp has done that in peer-to-peer commerce. Thumbtack has done that…”
Josh Breinlinger Apr 5, 2017 ▶ 15:20 20VC: Why Spray & Pray Investing Is Wrong, Why Data-Informed VC Beats Data Driven VC & What To Look For When Investing In A Marketplace with Josh Breinlinger, Managing Director @ Jackson Square Ventures
20VC Assertion Not publicly verifiable
Breinlinger: DocuSign lost 25% of revenue overnight after regulatory shifts
“DocuSign was a fascinating story because we had led a round, and then shortly after that, some regulations changed, and basically they lost 25% of their revenue overnight.”
Josh Breinlinger Apr 5, 2017 ▶ 20:52 20VC: Why Spray & Pray Investing Is Wrong, Why Data-Informed VC Beats Data Driven VC & What To Look For When Investing In A Marketplace with Josh Breinlinger, Managing Director @ Jackson Square Ventures
20VC Assertion Supported
Breinlinger: Meerkat's rapid growth was unsustainable and crashed post-investment
“Meerkat is actually one of my favorite examples, which was skyrocketing in terms of usage, but nothing was sustainable about it, and, you know, they got an investment, and it crashed shortly after that”
Josh Breinlinger Apr 5, 2017 ▶ 5:32 20VC: Why Spray & Pray Investing Is Wrong, Why Data-Informed VC Beats Data Driven VC & What To Look For When Investing In A Marketplace with Josh Breinlinger, Managing Director @ Jackson Square Ventures
20VC Insight
Breinlinger: Evaluate founding team first, product second, and data third
“And so I have to fall in love with the team first, then with the product and the service, and then the data has to back it up.”
Josh Breinlinger Apr 5, 2017 ▶ 7:03 20VC: Why Spray & Pray Investing Is Wrong, Why Data-Informed VC Beats Data Driven VC & What To Look For When Investing In A Marketplace with Josh Breinlinger, Managing Director @ Jackson Square Ventures
20VC Opinion
Breinlinger: Audio transcription cannot support a premium master marketplace model
“I don't think there's an opportunity to build a master transcription marketplace because there's just not enough of a difference in quality between what we do as the commodity and what a master could do.”
Josh Breinlinger Apr 5, 2017 ▶ 12:34 20VC: Why Spray & Pray Investing Is Wrong, Why Data-Informed VC Beats Data Driven VC & What To Look For When Investing In A Marketplace with Josh Breinlinger, Managing Director @ Jackson Square Ventures
20VC Insight
Breinlinger: Frequent small marketplace transactions create more value than large trades
“Somebody comes into your marketplace and spends a thousand dollars one time, and then they're gone. Or somebody comes in, spends 10 dollars a hundred times with a hundred different providers. That is much more valuable because you've got so much more data and …”
Josh Breinlinger Apr 5, 2017 ▶ 16:01 20VC: Why Spray & Pray Investing Is Wrong, Why Data-Informed VC Beats Data Driven VC & What To Look For When Investing In A Marketplace with Josh Breinlinger, Managing Director @ Jackson Square Ventures
20VC Disclosure
Breinlinger: Jackson Square tests if users outgrow marketplace services before investing
“That's actually an important test I look at for every investment is, hey, do users outgrow the service?”
Josh Breinlinger Apr 5, 2017 ▶ 17:25 20VC: Why Spray & Pray Investing Is Wrong, Why Data-Informed VC Beats Data Driven VC & What To Look For When Investing In A Marketplace with Josh Breinlinger, Managing Director @ Jackson Square Ventures
20VC Insight
Breinlinger: Marketplaces only win when users move all behavior to one platform
“If people can switch too easily back and forth, you just don't really have that defensibility yet. And you're not building that boat. You know, I think you really need people to completely move all their behavior to your marketplace, and that's when you can wi…”
Josh Breinlinger Apr 5, 2017 ▶ 18:36 20VC: Why Spray & Pray Investing Is Wrong, Why Data-Informed VC Beats Data Driven VC & What To Look For When Investing In A Marketplace with Josh Breinlinger, Managing Director @ Jackson Square Ventures
20VC Opinion
Breinlinger: Uber lacks lock-in because drivers routinely switch to Lyft
“Yeah, it's a big challenge for them. You know, I've certainly heard that Lyft is gaining market share, and that is a big problem for them, that almost, you walk around San Francisco, and every car has two stickers on it, One Uber and one Lyft. And so, it's rea…”
Josh Breinlinger Apr 5, 2017 ▶ 18:59 20VC: Why Spray & Pray Investing Is Wrong, Why Data-Informed VC Beats Data Driven VC & What To Look For When Investing In A Marketplace with Josh Breinlinger, Managing Director @ Jackson Square Ventures
20VC Insight
Breinlinger: Aggregating supply or demand solves the marketplace chicken-and-egg problem
“I think one of the strongest ways is to find some sort of aggregator. So find an aggregator of demand or an aggregator of supply to kind of solve one side of the marketplace for you.”
Josh Breinlinger Apr 5, 2017 ▶ 22:49 20VC: Why Spray & Pray Investing Is Wrong, Why Data-Informed VC Beats Data Driven VC & What To Look For When Investing In A Marketplace with Josh Breinlinger, Managing Director @ Jackson Square Ventures
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