The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
Doherty: Credo revenue jumped 70% in 2020 as companies hired agencies
“And then we went to seventy-two million in twenty-twenty, because everyone fired their marketing teams, but still needed to do marketing, so they hired agencies. So we saw about a 70% lift in our revenue that year.”
Doherty: Credo's programmatic landing pages convert at 30% to 50%
“Like, we get like, 30 to 50% conversion rates on these pages because they're so, so specific and you have enough of them you're gonna get enough enough traffic.”
Doherty: Single Moz mention generated over $300,000 for Credo over five years
“This one mention alone has made my company over 300,000 dollars in the last five years. One mention alone, 300 plus thousand dollars.”
Doherty: Putting testimonials below forms dropped conversions by 25%
“One thing that did not work for me is I put a testimonial below the form. And we saw convergence drop by 25%.”
Agencies have bypassed Credo's commission only once in five years
“And so, you know, if they cut us out and I've only had that happen one time in the last five years, I've been running this business.”
Credo generated $100M in 2021 agency leads with a solo marketer
“Last year in 20, 21, we generated almost a hundred million dollars in digital marketing leads. I'm the only marketing person at the business.”
Doherty: Credo grew organic visits from 1,400 to 10,000 in one year
“We went from 1400 visits a month in November 2016 to almost 10,000 visits
In October, 2017, we saw like a five, six X lift in leads in this time as well.”
Doherty: Halving Credo's form fields increased conversions by 35%
“We reduce that down to six. This is our current form. And it's like 30, a 35% increase in conversions.”
Doherty: Automated follow-up emails recover 15% of unbooked Credo leads
“But we send them this email 10 minutes after, automatically, if they haven't converted, this stays about 15%. Of leads. About 50% of people that did not schedule. About 60% do, and then there's another 40%, and we save 15% of that 40%.”
Doherty: Automated SMS reminders reduced Credo demo no-shows by 30%
“So, here's an SMS that decreased no-shows for us, two demos, by 30%.”
Credo directly sends ongoing client work to 15 agencies
“We have basically 15 that we directly send work to on an ongoing basis.”
Credo generated $23,000 in monthly platform revenue excluding personal consulting
“Last month, total minus my consulting, we did 23,000 dollars.”
Credo makes approximately $8,000 per month from its commission revenue
“The commission side is about a third of that. So about eight grand a month, something like that.”
Half of Credo's clients seeking marketing agencies are acquired via SEO
“Most of our, these clients looking to hire an agency come through SEO. Half of them come through SEO.”
Credo ranks top three on Google for most of its listed agencies
“And I do that with the agencies and, you know, consultants on my platform as well in that they all have a public profile that's indexable. They can get reviews on there. And for most of the agencies, if you search their brand name, I rank number two or three w…”
Credo previously saw 13% monthly churn on its $100 per month tier
“So on my highest level at that time, which was three 75 a month, it was like three percent month on month. At my lowest level, which was a hundred dollars a month, it was about. 12 to 13%.”