The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
Jenna Brown: 70-80% of VCs asked how she'd win as a female founder
“When 70 to eight percent of those investors ask me, how will you win this male-dominated industry as a woman, it's very, very hard not to think there might be something wrong with you.”
Jenna Brown: Founders should call out investor gender bias immediately
“Looking back, if I were to do that again, I'd try and call that out as quickly as possible.”
Jenna Brown: Startups should avoid large multi-stage VC funds at seed
“I'd say that generally we try to avoid the larger funds unless there was a good reason why we thought they would be a fit, and I think my take on this, again, it's the same, like, if your numbers are not good, you're going to have bigger problems, so it's just…”
Jenna Brown: Non-operator VCs often give flawed tactical advice to startups
“What I think is not good is when you have someone who hasn't worked or run in a very small company, heavily giving you that practical advice, because there tends to be a lot of context that they miss. And so that advice can be wrong.”
Jenna Brown: Enterprise SaaS startups should not charge customers from day one
“There's only a set amount of time you should do this for, but I knew we had a set list of items we wanted to understand, and we wanted to remove all friction in understanding those things. And once we had got those kind of discovery questions answered, then we…”
Jenna Brown: Startups must verify end-user buy-in for corporate innovation projects
“Due diligence. You need to understand, have the end users actually signed up for that kind of full access discovery, or is this a push from the top management that the users might be afraid of?”
Jenna Brown: US Venture Investors Decide Faster Than European VCs
“For us, raising in the USA was a much better experience because investors tend to make decisions faster.”
Jenna Brown: US VCs Will Commit After a 30-Minute Phone Call
“Can be a 30 minute phone call and ready to sign.”
Jenna Brown: Angels and micro VCs make independent seed decisions
“For us, it was about finding the people who are actually willing to make that decision by themselves. And typically, I'd say that's angels and a subset of micro VCs.”
Jenna Brown: Early product-market fit requires repeatable value and sales alignment
“The first illustration I think for us is when we have the first set of customers who love the product, who derive value from it, and the value they tell you is very similar from customer to customer, they use it consistently to do the task it's intended for, a…”
Jenna Brown: Startup product discovery phases should last one to two months max
“Ideally, you'd probably want to push out in like one, two months, I'd say.”
Jenna Brown: Enterprise B2B founders should avoid investors using e-commerce metrics
“I'd say definitely choose investors that are familiar with early stage B to B enterprise. And you can usually tell that by the kind of questions they ask. And sometimes we'd go into meetings and we'd get questions which felt very suitable for an e-commerce bus…”
Jenna Brown: Container shipping operates like a bus with fixed routes
“I kind of see that booking a container, and this is where kind of flex Sportsets and Freight Hub and Haven and Zanetta and lots of startups. It's almost like booking a seat on a bus. So there's a set route, a set schedule, and you book that container on that r…”