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Jenna Brown

Founder & CEO, Shipamax · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

Jenna Brown is the Founder and CEO of Shipamax, a data-driven communications platform for brokers and operators. Prior to founding Shipamax, she served as Head of Global Expansion at GoCardless.

13statements → 3claims → 0claims resolved → 3.46/5average certainty → 2.46/5average debate potential →

3 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 8 insights · 1 disclosure · 1 what if · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 0 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jenna argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: speaking style how? →

221 words/min while actually speaking · 11.9 um and uh per 1k words

No argument clarity score for Jenna Brown: only 2 usable question→answer exchanges on raw tape (a fair score needs 8+). We do not score a sample that small. Roundtable and news formats yield far fewer direct exchanges than interviews.

Measured by listening to the audio itself: 2,194 words across 1 episode of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

How the interview went all their pushback → series average →

Across 1 rated episode:

host pushback ▾ 5/10
pushed back at the host 4/10
setup questions received 35%

Everything Jenna Brown said on 20VC that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Jenna Brown: 70-80% of VCs asked how she'd win as a female founder
“When 70 to eight percent of those investors ask me, how will you win this male-dominated industry as a woman, it's very, very hard not to think there might be something wrong with you.”
Jenna Brown Jul 21, 2017 ▶ 7:46 20VC: The 2 Types of Sexism & How They Play Out In Tech, Why You Should Not Always Get Customers To Pay For Your Product Immediately & Why You Must Ask Operator VCs Different Questions To Non-Operator VCs with Jenna Brown, Founder & CEO, Shipamax
What-if
Jenna Brown: Founders should call out investor gender bias immediately
“Looking back, if I were to do that again, I'd try and call that out as quickly as possible.”
Jenna Brown Jul 21, 2017 ▶ 9:08 20VC: The 2 Types of Sexism & How They Play Out In Tech, Why You Should Not Always Get Customers To Pay For Your Product Immediately & Why You Must Ask Operator VCs Different Questions To Non-Operator VCs with Jenna Brown, Founder & CEO, Shipamax
Disclosure
Jenna Brown: Startups should avoid large multi-stage VC funds at seed
“I'd say that generally we try to avoid the larger funds unless there was a good reason why we thought they would be a fit, and I think my take on this, again, it's the same, like, if your numbers are not good, you're going to have bigger problems, so it's just…”
Jenna Brown Jul 21, 2017 ▶ 10:35 20VC: The 2 Types of Sexism & How They Play Out In Tech, Why You Should Not Always Get Customers To Pay For Your Product Immediately & Why You Must Ask Operator VCs Different Questions To Non-Operator VCs with Jenna Brown, Founder & CEO, Shipamax
Insight
Jenna Brown: Non-operator VCs often give flawed tactical advice to startups
“What I think is not good is when you have someone who hasn't worked or run in a very small company, heavily giving you that practical advice, because there tends to be a lot of context that they miss. And so that advice can be wrong.”
Jenna Brown Jul 21, 2017 ▶ 11:35 20VC: The 2 Types of Sexism & How They Play Out In Tech, Why You Should Not Always Get Customers To Pay For Your Product Immediately & Why You Must Ask Operator VCs Different Questions To Non-Operator VCs with Jenna Brown, Founder & CEO, Shipamax
Insight
Jenna Brown: Enterprise SaaS startups should not charge customers from day one
“There's only a set amount of time you should do this for, but I knew we had a set list of items we wanted to understand, and we wanted to remove all friction in understanding those things. And once we had got those kind of discovery questions answered, then we…”
Jenna Brown Jul 21, 2017 ▶ 15:10 20VC: The 2 Types of Sexism & How They Play Out In Tech, Why You Should Not Always Get Customers To Pay For Your Product Immediately & Why You Must Ask Operator VCs Different Questions To Non-Operator VCs with Jenna Brown, Founder & CEO, Shipamax
Insight
Jenna Brown: Startups must verify end-user buy-in for corporate innovation projects
“Due diligence. You need to understand, have the end users actually signed up for that kind of full access discovery, or is this a push from the top management that the users might be afraid of?”
Jenna Brown Jul 21, 2017 ▶ 18:33 20VC: The 2 Types of Sexism & How They Play Out In Tech, Why You Should Not Always Get Customers To Pay For Your Product Immediately & Why You Must Ask Operator VCs Different Questions To Non-Operator VCs with Jenna Brown, Founder & CEO, Shipamax
Assertion Not checkable as stated
Jenna Brown: US Venture Investors Decide Faster Than European VCs
“For us, raising in the USA was a much better experience because investors tend to make decisions faster.”
Jenna Brown Jul 21, 2017 ▶ 5:22 20VC: The 2 Types of Sexism & How They Play Out In Tech, Why You Should Not Always Get Customers To Pay For Your Product Immediately & Why You Must Ask Operator VCs Different Questions To Non-Operator VCs with Jenna Brown, Founder & CEO, Shipamax
Assertion Not checkable as stated
Jenna Brown: US VCs Will Commit After a 30-Minute Phone Call
“Can be a 30 minute phone call and ready to sign.”
Jenna Brown Jul 21, 2017 ▶ 5:52 20VC: The 2 Types of Sexism & How They Play Out In Tech, Why You Should Not Always Get Customers To Pay For Your Product Immediately & Why You Must Ask Operator VCs Different Questions To Non-Operator VCs with Jenna Brown, Founder & CEO, Shipamax
Insight
Jenna Brown: Angels and micro VCs make independent seed decisions
“For us, it was about finding the people who are actually willing to make that decision by themselves. And typically, I'd say that's angels and a subset of micro VCs.”
Jenna Brown Jul 21, 2017 ▶ 9:53 20VC: The 2 Types of Sexism & How They Play Out In Tech, Why You Should Not Always Get Customers To Pay For Your Product Immediately & Why You Must Ask Operator VCs Different Questions To Non-Operator VCs with Jenna Brown, Founder & CEO, Shipamax
Insight
Jenna Brown: Early product-market fit requires repeatable value and sales alignment
“The first illustration I think for us is when we have the first set of customers who love the product, who derive value from it, and the value they tell you is very similar from customer to customer, they use it consistently to do the task it's intended for, a…”
Jenna Brown Jul 21, 2017 ▶ 12:54 20VC: The 2 Types of Sexism & How They Play Out In Tech, Why You Should Not Always Get Customers To Pay For Your Product Immediately & Why You Must Ask Operator VCs Different Questions To Non-Operator VCs with Jenna Brown, Founder & CEO, Shipamax
Insight
Jenna Brown: Startup product discovery phases should last one to two months max
“Ideally, you'd probably want to push out in like one, two months, I'd say.”
Jenna Brown Jul 21, 2017 ▶ 15:55 20VC: The 2 Types of Sexism & How They Play Out In Tech, Why You Should Not Always Get Customers To Pay For Your Product Immediately & Why You Must Ask Operator VCs Different Questions To Non-Operator VCs with Jenna Brown, Founder & CEO, Shipamax
Insight
Jenna Brown: Enterprise B2B founders should avoid investors using e-commerce metrics
“I'd say definitely choose investors that are familiar with early stage B to B enterprise. And you can usually tell that by the kind of questions they ask. And sometimes we'd go into meetings and we'd get questions which felt very suitable for an e-commerce bus…”
Jenna Brown Jul 21, 2017 ▶ 16:34 20VC: The 2 Types of Sexism & How They Play Out In Tech, Why You Should Not Always Get Customers To Pay For Your Product Immediately & Why You Must Ask Operator VCs Different Questions To Non-Operator VCs with Jenna Brown, Founder & CEO, Shipamax
Insight
Jenna Brown: Container shipping operates like a bus with fixed routes
“I kind of see that booking a container, and this is where kind of flex Sportsets and Freight Hub and Haven and Zanetta and lots of startups. It's almost like booking a seat on a bus. So there's a set route, a set schedule, and you book that container on that r…”
Jenna Brown Jul 21, 2017 ▶ 3:23 20VC: The 2 Types of Sexism & How They Play Out In Tech, Why You Should Not Always Get Customers To Pay For Your Product Immediately & Why You Must Ask Operator VCs Different Questions To Non-Operator VCs with Jenna Brown, Founder & CEO, Shipamax

Appearances (1)

EpisodeDateSpeaking time
20VC: The 2 Types of Sexism & How They Play Out In Tech, Why You Should Not Always Get Cus Jul 21, 2017 10m
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