The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
Clear: Atomic Habits launch planning began 15 months in advance
“We started planning that launch 15 months ahead of time.”
Publishing twice weekly for three years yielded Clear's book deal
“And then for the next three years, I wrote a new article every Monday and Thursday. And that was really the habit that led to the growth of the site, that led to the growth of the business, that ultimately led to the book deal that became Atomic Habits.”
Clear recorded 100 podcast interviews before Atomic Habits launched
“Like I recorded a hundred podcast interviews before launch day. So, you know, I haven't sold a single copy and all of those are waiting to come out and hit.”
Clear spent 15 to 20 hours writing twice-weekly articles for three years
“And so for the first three years, I wrote a new article every Monday and Thursday, and I would spend on average, I would spend between like 15 and 20 hours on each article. The short, the fastest I ever did one was eight hours. The longest was like 40 somethin…”
Clear: The first draft of Atomic Habits was roughly 712 pages long
“The first draft of atomic habits was like 700 and 12 pages or something like that. The final one was, you know, 230 or whatever.”
James Clear: Meta-level habit and strategy articles resonated most with early readers
“Whenever I would write about a more broad principle or my ideas around habits or decision-making and making better choices or strategy, these kind of more meta level things. Those articles did better and people resonated with them more.”