The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
Wightman: AI has permanently eliminated the need to hire entry-level agency staff
“In terms of knowledge work, which PR absolutely is, in terms of knowledge work, AI has meant for us that we haven't needed to hire particularly more junior people. We have been able to outsource a lot of the tasks that might have been the work I did when I was…”
Wightman: Pre-Series A startups should wait until Series A for PR
“I am usually of the mind that a pre-A round startup should not hire a PR agent or agency. Maybe after you get past that A round, it's time to kind of think about it, particularly if you're in specific industries, consumer facing industries, but B to B as well …”
Wightman: AI generally sucks at public-facing creative and written work
“Again, with, in our business at least, we're pretty careful about how we use it for public-facing creative work, for public-facing written work. Because I think it generally sucks at those things, and I think, and many people I'm sure would agree with this, th…”
Wightman's PR agency grew 15-20% annually for three years without new hires
“Our firm Has been growing at a rate of between 15 and 20% for the last three years. We have not expanded the team despite that growth rate.”
Wightman: Chinese hardware brands are heavily investing in Western physical retail distribution
“What is interesting is now there are more and more Chinese brands that are playing a game that might have been The preserve of Americans and Europeans and other first world nations in that they are trying to build sustainable brands. When they come to North Am…”
Wightman: Optimizing earned media for AI search is a major PR opportunity
“There's a lot more focus now on how the output of PR, particularly how earned media, media coverage, journalistic work influences AI and how companies show up in AI search. So there's a booming business and a whole lot of noise about how PR and its outputs aff…”
Wightman: Founders can prompt AI to simulate specific journalists for media training
“One of the more interesting things that PR has been good for, and any tech founder, regardless of the stage they're at, can do this. It's a really useful media training tool. So you can ask AI, you can feed it a bunch of articles from John Smith, who's a journ…”
Wightman: Overseas competitors often over-index on bottom-of-funnel performance marketing
“Consumer facing companies, consumer facing startups who are worried about competition from overseas, be that from China or be that elsewhere, may do well to understand that sometimes these overseas competitors don't have a full grasp of full funnel marketing s…”