Jackson Wightman, founder of a tech PR agency, discusses how integrating AI into agency workflows allowed his company to scale revenue without adding staff.
“Our firm Has been growing at a rate of between 15 and 20% for the last three years. We have not expanded the team despite that growth rate.”
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More from Jackson Wightman
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Wightman: AI has permanently eliminated the need to hire entry-level agency staff
“In terms of knowledge work, which PR absolutely is, in terms of knowledge work, AI has meant for us that we haven't needed to hire particularly more junior people. We have been able to outsource a lot of the tasks that might have been the work I did when I was…”
Jackson WightmanDec 23, 2025▶ 10:3115-20% Growth for 3 Years Without Adding a Single Hire
Insight
Wightman: Pre-Series A startups should wait until Series A for PR
“I am usually of the mind that a pre-A round startup should not hire a PR agent or agency. Maybe after you get past that A round, it's time to kind of think about it, particularly if you're in specific industries, consumer facing industries, but B to B as well …”
Jackson WightmanDec 23, 2025▶ 2:1915-20% Growth for 3 Years Without Adding a Single Hire
Opinion
Wightman: AI generally sucks at public-facing creative and written work
“Again, with, in our business at least, we're pretty careful about how we use it for public-facing creative work, for public-facing written work. Because I think it generally sucks at those things, and I think, and many people I'm sure would agree with this, th…”
Jackson WightmanDec 23, 2025▶ 8:4215-20% Growth for 3 Years Without Adding a Single Hire
Opinion
Wightman: Chinese hardware brands are heavily investing in Western physical retail distribution
“What is interesting is now there are more and more Chinese brands that are playing a game that might have been The preserve of Americans and Europeans and other first world nations in that they are trying to build sustainable brands. When they come to North Am…”
Jackson WightmanDec 23, 2025▶ 19:2115-20% Growth for 3 Years Without Adding a Single Hire
Opinion
Wightman: Optimizing earned media for AI search is a major PR opportunity
“There's a lot more focus now on how the output of PR, particularly how earned media, media coverage, journalistic work influences AI and how companies show up in AI search. So there's a booming business and a whole lot of noise about how PR and its outputs aff…”
Jackson WightmanDec 23, 2025▶ 1:0315-20% Growth for 3 Years Without Adding a Single Hire
Insight
Wightman: Founders can prompt AI to simulate specific journalists for media training
“One of the more interesting things that PR has been good for, and any tech founder, regardless of the stage they're at, can do this. It's a really useful media training tool. So you can ask AI, you can feed it a bunch of articles from John Smith, who's a journ…”
Jackson WightmanDec 23, 2025▶ 7:0315-20% Growth for 3 Years Without Adding a Single Hire
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