The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
Laudi: Marketing must span post-acquisition retention and expansion, not just leads
“We are pretty bullish about Marketing's role post acquisition. So through product activation, getting to value within the product, product retention continued engagement, you know, customer education, expansion, customer marketing, right? Like really even post…”
Laudi: Traditional funnels fail to account for SaaS recurring revenue relationships
“The other actually thing I would say about funnels is that they have this like sort of beginning and an end and we're in recurring revenue business here. Like we're all trying to, you know, build a product that serves customers over the long term, builds a rel…”
Laudi: Customer research should start with successful users, not churned customers
“Churned customers would probably not be the right fit for this type of research. And the reason being that we want to learn from the customers who have been successful with your product. I'm not saying there's no place for win loss analysis or exit interviews.…”
Laudi: SaaS growth bottlenecks are post-signup activation, not website traffic
“Predominantly what brings people to this, like we got to solve this, you know, scalable customer sort of growth or, you know, acquisition is they think it's marketing. They think, oh, we need more traffic to this website. We need to find out where people are. …”
Laudi: SaaS founders wrongly track customer demographics instead of signup catalysts
“A lot of times I'll be on calls with founders and I'll ask who are your best customers and what led them to sign up? What was that moment that your ideal customers decided that they had to solve this problem or that they couldn't go on with life anymore the wa…”