The Ledger, every show

“PFL, Bellator, One FC, many, many other failing companies.”

“We just hired, like, 10 kids that are aged 22 to 28, the average salary is like sixty-five million dollars that these kids are making.”

“And then he tells us that he built the UFC, and if we don't like the offer he's making, he'll just build another one. That's literally what he said.”

“The media does not have the influence anymore. They're gone. Nobody trusts them. You know, they're all full of shit. They're always, you know, lying and they don't have the trust of the people the way that they used to. These young kids are the influencers. Th…”

“It started with, I posted a video supporting Trump on my social media. And they called and they said, you need to take that down. And I said, are you out of your fucking mind? Who the fuck are you to call me and tell me who to vote for? It's not coming down an…”

“That guy ended up being one of the biggest brand killers of all time. Oh, Phil Duman MTV fucking, you know, think about all the Viacom Legendary networks they had that this guy had sucked the life out of and killed.”

“There is no committee here. There is no whatever. This is a dictatorship. 100% of dictatorship. And. I'm listening to how loud the music is, if it's loud enough, if it's not, and things are happening in-house, and I'm watching what's happening on TV. All of th…”

“And I fucking thought that Showtime was the most dog shit production ever. In boxing.”

“We're gonna build The biggest combat sports company to ever exist. And that will probably ever exist. That's my goal in the next 10 years.”

“It was the only true bubble that existed in sports at that time. All the other ones were bullshit.”

“These guys who report on what we're doing that have no clue what we're doing. Why would I want to hear any of the, anything they would have to say? They're zeros. They've literally never done anything in their life, especially in this business. Why would I lis…”

“And for anybody, I don't give a fuck how much money you have sponsored or whatever. Yeah, no, nothing's happening to Joe Rogan.”

“I grew up, You know, and the seventies and eighties where I used to see CEOs reading canned statements from lawyers and things like that, and just fake phony bullshit that I was never into.”

“At that time it wasn't allowed on pay-per-view. You as a grown adult didn't have the right to purchase it on pay-per-view porn. Was on pay-per-view. Okay. But the UFC was not allowed on pay-per-view.”

“You don't ever edit a fight. You let the fight play out and the fans determine whether the fight is good or bad and you can't control that. You, I call it the bells and whistles. We do all the bells and whistles And the fighters, we hand the torch off to them …”

“We were talking to them the whole time, and you know, what an incredible business they've built, and but the Ellisons are aggressive guys, you know, they're aggressive guys. Obviously, financially, you know, powerful, And at literally the half yard line, they …”

“First event.”

“Even as big as the NFL is, and the NFL is just fucking massive, right? And there's nothing better than football season, right? When football season starts every Sunday, you're on the couch and you watch, but I don't like the live experience. I'm not a big fan …”

“The greatest line of all time is, you know, I want to start my own thing because I want to set my own hours and I want to, you know, take days off and I want, oh Jesus Christ, you should just stay where you're at and keep working for somebody else because that…”

“You show up to any of my events. I give you full access, film what you want, create what you want. The other thing is, is most people that that deal with content creators, they try to tell them you have to do this, that, what the fuck do you know about creatin…”

“We sell for four point oh two five billion, right? No TV deal. We're coming up to the end of our Fox deal. We have no TV deal. Nothing.”

“Spike, thirty-five million dollar deal. Fox, hundred million dollar deal. ESPN, three billion dollar deal. And now here we are, 7.7 for seven years.”

“Well, the response was I did a whole commercial in AI, ah, after that for the White House.”

“Billionaires are very important to the ecosystem of the United States. You know what I mean? The amount of money these guys pay in taxes. How do you think everything stays afloat? How do you think the state comes up with the money to fix the roads and build th…”

“Nobody was saying, no, we're not going to work during COVID. Too dangerous and we're scared. I'm not saying people weren't scared. Everybody was willing to go. Men, women, everybody.”

“I said, I'll never, ever fucking come to your arena again. Just so you know that, you know, cause we were doing MSG in Brooklyn. I said, I will never hold another fucking fight in your arena ever again.”

“Iger says, I'll pay you every fucking dime, no matter how much COVID lasts, whether you do no events, or you put on all 44.”

“And then coming out of COVID and that whole woke era, I was like, I'm only going to be in business with people that I'm aligned with.”

“Well, I called him back and said, I think we can sell it six, seven, maybe eight million in that ballpark.”

“So at the time, it's the last ten million dollar investment we're going to make in the UFC.”

“I believe we'd go back to channel three, channel five and channel eight and 13, but globally. So who's it going to be? Paramount, YouTube, Amazon, you know Netflix.”

“Michael Rubin told me after, after we launched power slap and it started killing it, Michael Rubin said to me, whatever you do next. I'm in for ten million. You don't even have to tell me what it is.”

“When your product is human beings and you have almost a thousand of them, not even including your employees, they have personal problems, they have injuries, they have things going on. There's always something wrong and always something that needs to be fixed …”

“So when you think about those two shows, I can go watch the whole season tonight, or I can watch it three years from now. It's always gonna be there. Sports, live sports is a destination. You have to watch it now. Yep. Exactly. So it always made sense for stre…”

“We do like, 43, 44 events a year. When we bought the company, we were doing five, which seemed like a lot.”

“When new technology comes out, we always try to be first or one of the first to use it, but the show is dialed now.”

“So all we bought when we bought the company. Was those three letters UFC and old wooden octagon and some contracts that we have, that we had obligations to. And maybe it was eight or nine. That's it, eight or nine contracts. We have almost a thousand guys unde…”

“All the ancillary stuff was sold off to Lionsgate because the old owner was trying to stay alive. So to show you People can't wrap their head around this now. How much people didn't believe in the UFC? We went back to Lionsgate, and we bought the rights back f…”

“And Spike TV execs took us out in the alley of the arena, and we did a deal on a napkin.”

“But if they would have paid for it, We wouldn't have been in the position that we were in where we own a hundred percent of everything.”

“Power Slap's reality show is at, like, fifty million views on YouTube.”

“The DVD business, at the time the DVDs exploded, that's really when we started making some real money.”

“We put up three million bucks and it's killing it.”

“First of all, Joe Rogan did the first 12 fights for us for free, right?”