The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
Goodwin: Rising Food Allergy Rates Are Linked to the Microbiome
“The rate of gluten and general food allergies have gone up precipitously since the seventies. Spoiler. It has a lot to do with the microbiome.”
Goodwin: Human Study Shows Olipop Vintage Cola Keeps Blood Sugar Stable
“We just published our first piece of human research on blood sugar stability. And we found that, you know, in that research, Olipop didn't spike people's blood sugar, kept their blood sugar stable. We were studying the vintage cola in that one.”
Ben Goodwin: The microbiome produces the majority of human neurotransmitters
“So, we produce the majority of our hormones and our neurotransmitters in our microbiome. Those have a marked impact on how we feel, on how we think, and that's powerful.”
Ben Goodwin: Gen Z traditional soda consumption dropped 60% over 10 years
“And over the last 10 years, there's been a 60% reduction in let's call it Gen Z, Gen Alpha traditional soda consumption.”
Goodwin: Olipop Ads Reach Men and Older Demographics Faster
“We're reaching men at a higher rate. We're reaching older demos at a higher rate. It's the most effective advertising put out today.”
Goodwin: Soda is a $42B US industry with 97% household penetration
“It's a forty two billion dollar industry with 97% household penetration. It's an absolute legacy product in the United States.”
Ben Goodwin: Walmart approached Olipop 18 months before it was ready
“Walmart's one of our biggest customers now, but they approached us to go into the stores about 18 months before we felt ready to do it.”
Ben Goodwin: Olipop has been profitable every month in 2024
“We have been profitable every month this year, and we'll be profitable through the year.”
Ben Goodwin: Olipop achieved triple-digit revenue growth every year since inception
“We have had triple digit growth every year since inception. In fact, in 2020, we almost had quadruple digit growth.”
Goodwin: Obi reached about $1 million in revenue after two years
“After that kind of, you know, two-ish years, we were up at about a million bucks in revenue, and really, yeah, we were checking along.”
Goodwin: 2020 Pandemic Shifted Olipop Customers to Multi-Can Weekly Stockups
“It turned out that for those customers that had discovered us and basically were falling in love with the brand, they were already considering it in an essential shop for the week. So people weren't just going in and grabbing a can. They were going in and grab…”