The Ledger, every show

“So if Instagram starts doing what YouTube does, YouTube will be forgotten. They can actually make more money. So this I'm talking five, 10 years. The guy who doubles down on incentivizing or sharing most revenue with creators will win.”

“In a share chat kind of environment, I think the language speakers who are at the bottom of the pyramid are on share chat, right? At least our learning has been that the more top of the pyramid you are, the more you monetize, right? The more bottom of the pyra…”

“In the grand scheme of things, if these two companies didn't exist, the world would still go on, right? That's our best, you know, most valued startups, and the world doesn't even care whether they exist or not. Apart from the shareholders of those companies, …”

“How much real time content every day Do you have access to will define future success. There's not past, past everybody has.”

“It's not like you're gonna make billions of dollars doing a content company in India.”

“So I think all of these reasons put together, these have come together now and kind of like, you know, answered why we exist and why we will be more profitable than any other platform that has started off from India.”

“The more Elon Musk Goes into monetization. He's retreating back to US. In the US also he's retreating back to the top one percent.”

“For countries like India, Where even the top one percent will think twice about paying Twitter that money. The rest of the 99% will never pay.”

“Every move that Elon is taking might be good for the US and the US business, but for the rest of the world, I think it's great for coup.”

“So fintech, like UPI and, you know, everything else that India has developed, I think is amazing. We're already integrating with the Singapore and Middle East, and so I think that is a welcome change. It will disrupt Visa, MasterCard, you know, all of these.”

“Right now, it's still an outside interface. It will become a part of us at some point in time, and we will choose to do it or not to.”

“There'll always be a small percentage, right? If it's, you know.1% of the world, that's that. You know, percentage that will, you know, know how to prompt engineer, you know, all of those things. And they will be very, very relevant for the future. They will d…”

“That is a unique problem of open networks. So it's not necessary that this is a problem on, this is a major problem on a Facebook, LinkedIn, or WhatsApp. But it is definitely a problem on Instagram and Who and Twitter.”

“But I think that's a fad and nobody really wants to go and see people being real. In the long run. No, it's not fun.”

“I wouldn't invest in traditional media anymore. I think democratization of, the superhero won't exist. For too long. I think decentralized superheroes is the way to go. Whether you take entertainment or sports or news or whatever it is.”

“The ability for a country to be able to run its own social media is very important. There are very few countries that can build their own social media. India is one of them, right?”

“Because we allow Twitter to operate in India. US will allow coup to operate in US as well as long as the users love it.”

“When we've started monetizing, we've already seen that in four months, We make more money per active user than most other platforms that have started in India, right?”

“Like the model in India will work in Brazil or Germany or Indonesia, you know, all the same. You just need to go and build the networks independently.”

“We should have, as in we were the first ones to do hyperlocal stuff, right? So we could have done a Dunzo, we could have done a Swiggy, we could have done all the groceries, delivery startups, all that put into one company is valuable. Right? Like, in Southeas…”

“The Swiggy experience is actually better than the Kareem experience or Grab experience.”

“Rather than going to Southeast Asia and Middle East and everything. But those markets actually are more profitable, more, you know, there's a lot more money there to be made.”

“We explicitly told people who are joining us saying, don't ever ask what the company can do for you. We're not in that stage where we can answer it. If you're in the mindset where you keep asking every single moment that you're working with us, What you can do…”

“What I would have liked is more people who have run real businesses to be VCs. Because there's a lot of nuances and nitty gritties that, you know, the typical MBA VC doesn't get. And even with 20 company experience, I think, you know, the nuances of running a …”

“Elon is awesome. And then whatever he does makes news, and that makes microblogging sexier than what it was, and, you know, we're in the same space.”

“The guy who entertains us for 30 seconds on a short video app, right, you will never watch him in a three hour movie. You only Shah Rukh Khan can do a three hour movie and get our attention.”

“Today we already disappear into a different universe. And that universe is based on our taste. Like if I want to get into the lifestyle universe, I'll open Instagram. Right? What people are eating, where they're going, you know, all of that is the universe of …”

“Another reason why I think meta won't do well in the metaverse is because everything that they've done well after Facebook is something they bought.”

“Yeah, I think metaverse is definitely the future. Some of the most important things will go there and, you know, we'll, we'll probably become less human because the friction to actually meet somebody in person will be much higher.”

“We're the largest language open network in the country where user generated content happens. You know, 80% of our platform is actually non-English.”

“We actually want to take and give social media as a service almost to Germany, France, Mexico, Indonesia, Japan. So all of these countries should have an option to run a localized social media according to their definitions of freedom of speech, their definiti…”

“We will actually go and say, You know, we're happy to host all your data here and actually have local partners in every country, right? Why not actually have the biggest businessman of the country, the biggest media company of the country participate in making…”

“So we're probably the only local social media which has the biggest influencers active, and we've never paid any influencer to be on the platform, right?”

“You almost get to build those deeper communities for free if you become more well-known at the top.”

“So I think what we didn't do is read the market Sentiment well. Like we kept talking unit economics and more conservative on our growth strategy compared to the competition.”

“Like, for example, Koo, like, if we get the right set of partners to go crack US, we're ready today as a product.”

“So when you say global tech, it's Google, Facebook, Twitter, you know, Microsoft, everybody else. There is no Indian name there.”

“Like, the more investors who take crazy bets of defining the future, the more India will be able to solve world problems. See, if you want to be a global technology destination, right, if you want Bangalore to replace SFO or Palo Alto is Palo Alto, SFO is SFO,…”

“Which was the most important, which is why it became viral, is because, ah, coo means ass, in Portuguese.”

“So personalization, as he said, is going to go up. People will, you know, you live in a world of sports. And never come out and you'll not even know who Shah Rukh Khan is.”

“So we've integrated ChatGPT into Koo. To help creators.”

“Look, at our peak, we were ten million monthly active users.”

“So we've got sixty million plus downloads across the world. We've got presence in Brazil as well. So the two main countries that have deeper presence is India and Brazil today.”

“Like we've integrated ChatGPT into Koo.”

“The president of Brazil is on, on coup.”

“115 was my first startup. Taxi for sure. So I would eat at home. I would eat another breakfast after I reached office because I would have gone at 8:09 o'clock. Then I would eat two lunches because I would have taken my lunchbox and I had a team lunch or some,…”