The Ledger, every show

“You can't hope for organic. You could wait like years for the organic traffic to show up. You need to be proactive about that.”

“Links are still very important, but they're not important in the sense that they used to be where people measure them by quantity. Like, my competitor has a hundred links to this page, I need a 101 links, and if I get a 101 links, then I will guarantee rank ah…”

“And then the biggest thing that you really need to keep in mind is that it's not about ranking in the top 10 results. You actually have to rank in the top three results.”

“So international is the untapped opportunity in SEO, but it will probably remain untapped for a long time because the products and services most American centric or English centric websites offer aren't necessarily relevant for a global audience.”

“What Google used to not be dominant in In Korea, and they've been increasing dominance through their Trojan horse of Android. So Google's obviously very closely partnered with Samsung and LG, Korean companies. And as Korean users use these products, they use G…”

“Now, like, things are more automated and algorithmic, where if you got hit by the penalty one day, you cleaned it up, did everything possible, maybe filed a reconsideration request, you can be back in a couple weeks.”

“If it's a startup, you can have things like a hundred to 200% growth. If this is a existing company with already has tons of organic traffic, maybe it's more manageable to have 10 to 20%.”

“So no courses to take really. It's a creative pursuit. You have to, you know, start drawing art in order to be an artist.”

“All of Tinder's inbound came from the word Tinder.”

“You know, when I was at Survey Monkey, we generated a couple hundred million dollars a year off of organic traffic because it was a freemium tool where you search for the product, the problem, you find the solution.”

“And there were a couple of things I was able to recommend to them. And within three months they had quadruple traffic.”

“So on Google, the way they rank an app is based on all the visible text. So it's the name of the app, which is sort of like the title. The short description, which is forget how many characters, but a shorter page description of the app, which you see right ab…”

“Google eventually will figure out what images are, and they're getting closer to figuring out what images are.”

“In order to rank on Baidu, you actually need Chinese hosting.”

“So again, SurveyMonkey was one where we had a fat head of templates we could make, but it wasn't a long tail. So we could make, you know, a hundred templates, but we couldn't make 10,000.”

“Meta keywords is a great example of something that's no longer useful. And the reason meta keywords existed is because Google and other search engines actually were relevant at the time, didn't have a really good way of understanding text.”

“On iOS, there are keywords, and I think you have a hundred characters hidden.”

“At the time, and it might still be true, the most expensive AdSense keyword and AdWords keywords was mesothelioma, the lung cancer related to asbestos.”