Veronika Riederle
Co-founder & CEO, Demodesk. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveLinkedIn ↗demodesk.com ↗
Veronika Riederle is the co-founder and CEO of Demodesk, a Y Combinator-backed cloud meeting and sales enablement platform launched in 2017. Before founding the company, she worked in strategy and management consulting at Bain & Company.
1shows
1appearances
5statements
0resolved
0supported
0contradicted
Everything Veronika Riederle said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Demodesk used a fake LinkedIn SDR bot to acquire its first customers
“We basically set up a fake profile on LinkedIn. It was a fake SDR, a female SDR who was running on a bot, and that bot reached out to all our potential customers. So we built a bot that scrapes LinkedIn for potentially interesting profiles that fit our ICP per…”
Riederle: $1M ARR is the primary benchmark for B2B SaaS product-market fit
“One million ARR is the kind of typical benchmark for figuring out whether you have product market fit or not. I mean, there are also a couple of other signs, but this is like the number one thing in B to B SaaS especially.”
Riederle: First sales rep must be a scrappy builder, not a big-company hire
“I think you need someone who is really able to find their own leads, is really able to hustle, is hungry, Can live in an environment where there's nothing there yet, where there's no established process, who is really a builder and wants to build things, who w…”
Startups should ignore unit economics and sales quotas until go-to-market fit
“Especially the first one, right, it's really important to make sure that the customers that you acquired, they are happy, They love using your product, they don't stop using your product, and they're successful with it. Everything else belongs to the second ph…”
One line per show, most statements first. The link opens Veronika's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 SAASTRLEDGER | Co-founder & CEO, Demodesk | 1 | 5 | — | full record on the Official SaaStr Podcast → |