Startups should ignore unit economics and sales quotas until go-to-market fit
Veronika Riederle · Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals | Demodesk · Sep 6, 2022 · at 9:07
Demodesk co-founder and CEO Veronika Riederle discusses a three-phase growth framework separating initial product-market fit from subsequent go-to-market scaling priorities.
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“Especially the first one, right, it's really important to make sure that the customers that you acquired, they are happy, They love using your product, they don't stop using your product, and they're successful with it. Everything else belongs to the second phase. Only the second phase, it really makes sense also to think about unit economics, think about sales quotas, think about basically customer acquisition cost, and anything else that helps you really build something that's repeatable and scalable.”
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