Demodesk used a fake LinkedIn SDR bot to acquire its first customers
Veronika Riederle · Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals | Demodesk · Sep 6, 2022 · at 6:17
Veronika Riederle, co-founder and CEO of Demodesk, describes early unscalable customer acquisition tactics used in 2019 to reach initial sales milestones.
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“We basically set up a fake profile on LinkedIn. It was a fake SDR, a female SDR who was running on a bot, and that bot reached out to all our potential customers. So we built a bot that scrapes LinkedIn for potentially interesting profiles that fit our ICP persona that we're looking for, and then ran a bot with that person, just called Elena, and reached out to these people automatically, and then just scheduled meetings. And that brought us to the first 25 customers.”
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