Steven Morrell
Founder & CEO, Teamfluence. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveoperatorengineerLinkedIn ↗teamfluence.com ↗
Steven Morell is an entrepreneur and growth executive who previously served as Chief Revenue Officer at AX Semantics, scaling its AI-driven natural language generation software. He subsequently founded Teamfluence, a B2B social selling and pipeline engagement tool centered on LinkedIn.
1shows
1appearances
17statements
1resolved
1supported
0contradicted
100%fully supported
Everything Steven Morrell said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Morrell: Machines write repetitive, data-based content better than humans
“Everything that is repetitive and based on data the machine can write better than the human.”
Morrell: Natural language generation companies cannot be bootstrapped
“The thing is you cannot bootstrap energy because you have to put in years of software development. And that's very, very difficult to do.”
Only about five companies worldwide do natural language generation
“There's only like five companies out there who do natural language generation at all.”
AX Semantics sales reps do not carry individual competing quotas
“This is not how we built we, how we built our sales team. The sales team works as a team and not as sales reps who compete against each other.”
Sales performance requires training and product knowledge, not natural talent
“I believe you have to develop people and to train them and to build a team based on experience and knowledge of this product, this company, this customer type. It's not, I see a lot of others are just hiring and firing till they find this guy who does it well.…”
AX Semantics previously suffered 90% monthly customer churn
“We had in, in, in the darkest days and those were really dark days. We had like 90%.”
AX Semantics claims to be the only self-service NLG tool
“We are like the only natural language generation product out there that is reef for the rest of us. Everybody can just go there, have a trial, try it out.”
AX Semantics generates $200 in expansion for every $100 from new customers
“Now it's in, in total numbers, it's zero. So we hardly lose any customers and we have in, in growth numbers, we have a one to two relation ratio of growth. So for every hundred bucks that come in with new customers, we grow existing customers by 200 bucks.”
AX Semantics has an average monthly contract value of €761
“Well, we have an average sales price of 761. I know because I just calculated this two days ago. Because we're always looking on customer lifetime value that I was asking myself, how much do we get in the first year? So if you take the first year divided by 12…”
AX Semantics spends roughly €250k annually on paid ads
“I wouldn't know on a monthly basis, but I can tell you that it's a probably 250 K I'm talking euros. Yeah. So at 10, 15%. Yeah. 250 K a year.”
AX Semantics pays €25 to €35 per lead on paid ads
“Well, and a fresh lead is about 25 to 35 euros per lead. From there, we have 25 to 30% conversion into an appointment. From the appointment, we have 70% conversion into an opportunity in the good stage”
AX Semantics generates €3.5 million in annual revenue
“We are doing about three and a half million a year.”
Users require two weeks to learn the AX Semantics software
“Because the software is, yeah, you have to learn it. There is less, you have to put in two weeks to learn how to use it.”
AX Semantics pivoted from a content writing agency to pure SaaS
“His evolved into a content writing agency and some point he started developing a software for his own needs to scale. And then he pivoted from content writing agency into pure SaaS A high tech company.”
One line per show, most statements first. The link opens Steven's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Founder & CEO, Teamfluence | 1 | 17 | 100% 1/1 | full record on Top Founders → |