Everything Steve Huffman said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Firing Underperformers Guarantees Company Improvement, While Hiring Only Offers a Chance
“When we hire somebody, there's a chance that your company gets better if it's a great hire. When you let somebody go, it is guaranteed your company will get better because at the minimum, you're not stressing about that person anymore.”
Huffman: Pricing an IPO at a discount is best marketing spend
“If you go out at a lower price, and this is what I, the advice I generally give is go out at a lower price so you can have that momentum carry your price up. Everybody's happy. Your new investors are happy. Your employees will be happy. It costs you a little b…”
Huffman: Reddit data has trained every major LLM, with or without permission
“Reddit's data has been used to train every large language model you've heard of, some with and others without our permission, which has, you know, been a situation to navigate but with our biggest partners, Google and OpenAI, you know, we do it on purpose, and…”
Huffman: Reddit only uses ID-checking verification when coerced by governments
“There's others we use that actually check your ID. I don't love those, but we're compelled or coerced to use them by various governments.”
Huffman: Reddit is more productive post-COVID without return-to-office policy
“And we are way more productive now than we were before COVID. So you can't convince me that being in the office is the key to productivity. Maybe it is, but I think it's like lever number 10 behind like having a consistent strategy and having good leaders.”
Huffman: AI productivity gains will not decrease Reddit's engineering headcount
“No way. No way. No way. We are a building company. And so in order for engineering headcount to go down, we'd have to know everything we wanted to build. So let's say AI makes our engineers 50, a hundred percent, or even 10 X more productive. We'll just build …”
Huffman: Community platforms cannot be governed purely like democratic countries
“One of the big learnings is we are not a country. You know, we are a community platform, and we're also a business. This is a place that people have to want to be. You don't, you know, by and large, you don't choose where you live on Earth but you can choose w…”
Huffman: Digg failed by neglecting its community and chasing Twitter
“I think Digg, Digg seems to be catering to the wrong crowd. Either they're, ah, acquiescing to investor pressure or, you know, just trying to change their product too much. Maybe they're trying to compete with Twitter too hard. But what they're not focusing on…”
Huffman: Site speed was Reddit's only reliable traffic driver
“The only consistent thing we could do to drive traffic was make Reddit faster. Because sometimes we'd add a lot of features and traffic would go down. Sometimes we'd stagnate for a month or two and traffic would go up. And we're always just like, who knows, le…”
Huffman: Reddit might not have survived the 2008 recession independently
“Yeah, I, you know, I wish I still owned Reddit now, and had owned it for the last four or five years, but it would have, for everything to have gone right, for us to have the stomach to survive that economy, I mean, who knows, like, Kanye Nast's umbrella helpe…”
Huffman: Reddit IPO'd at $34 after late 2021 private valuation of $61
“So, you know, when we went out it was like, 34 dollars a share was the IPO price. So we went out March, twenty-twenty-four. Our last private round was in end of 21. Share price was 61 dollars. So we went out with a pretty big valuation haircut from our previou…”
Huffman: 40% of conversations on Reddit are commercial
“Like, 40% of the conversations on Reddit are commercial.”
Huffman: Reddit requires a human present when AI agents use platform
“The way we're thinking about it today is we want to make sure there's an ass in seat. Like, are you physically watching this thing?”
Huffman: Platform context, not real-world identity, drives good online behavior
“It's a big misconception. People think anonymity equals lack of safety. As if real world platforms with bad behavior don't exist. There's plenty of platforms with real world identities and lots of bad behavior. What incentivizes good or bad behavior is, I thin…”
Huffman: Reddit will outsource verification to third parties using privacy tokens
“Our design of these things is that you, it's not, Reddit doesn't do the verifying. And in fact, the way we want to implement these things is you actually kind of leave the app and then come back. So it's very clear you're in a different app, you're on a differ…”
Huffman: Reddit avoids inauthentic behavior because users cannot get famous
“What's interesting about Reddit is you don't get famous in the real world for being good at Reddit. You might become infamous once in a while. You don't become rich by being good at Reddit. So, which is not true on social media. You can become rich and famous …”
Huffman: Reddit built proprietary ad tech and abandoned programmatic networks
“One of the biggest decisions we made around then was we were going to invest in our own ad tech. So our own ad server, our own tracking, our own measurement, all of this. We were small to do that. And we moved off of programmatic. So most websites or platforms…”
Huffman: Rich Barton urged Reddit to IPO to 'play in big leagues'
“When we were preparing to go public, a person I called a number of times was Rich Barton. He was the founder CEO of Expedia, then Zillow, then Glassdoor. And he had a lot of really good advice for me on Whether to go public? His answer was yes. He's like, do y…”
Huffman: Code review, not generation, is Reddit's engineering bottleneck
“Our bottleneck at Reddit right now is actually code review. Because we can produce so much code, but we've got to review it and deploy it.”
Huffman: Companies must hire top graduates before they permanently leave market
“Also the best new grads, like if you don't hire them as new grads, you will never see them. They will never be on the job market again. They're too valuable to ever let them be on the job market. So if you don't hire them when they're young, you will never see…”
Huffman: Reddit moderates user behavior rather than user beliefs
“Separating you know, behavior and beliefs. And so we try to spend a lot more time on behavior than we do on beliefs.”
Huffman: Peer Feedback Governs Behavior Far Better Than Platform Moderation
“Getting feedback from your peers like that is way more powerful Than getting feedback from, you know, the company or the man.”
Huffman: Tying social media to real-world identity drives users to ideological extremes
“If you look at the incentives of social media, a lot of it is about, there's a strong kind of, there's a strong attachment to your real world identity and status. And so people are saying things, I think not necessarily because they believe them, but because t…”
Huffman: Reddit's downvote keeps polarizing content at net zero points
“Reddit has the upvote. Reddit also has the downvote. And so that's where community can reject reject behaviors or whatever they don't like. I think this is really powerful because if you're extreme or polarizing, chances are you'll get just as many downs as yo…”