Scott Brandley
CEO and Co-Founder, Shopper Approved. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveauthorLinkedIn ↗shopperapproved.com ↗
Scott Brandley co-founded Shopper Approved in 2010, building a customer review collection and syndication SaaS platform. He also co-founded website security firm Trust Guard in 2006 and co-authored the ecommerce reputation book Reputation King.
1shows
1appearances
20statements
3resolved
2supported
0contradicted
67%fully supported
Everything Scott Brandley said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Bootstrapped 30-person Shopper Approved competes against $100M-backed Trustpilot and Yotpo
“We're less than 30, which is kind of cool because like Trustpilot and Yotpo, they've had over a hundred million in BC and they have between 300 to 500 employees and we have less than 30 and we're giving, we're neck and neck with them.”
Brandley: Shopper Approved is anti-VC and only bootstrapped player left
“We're in fact, we're kind of anti VC at this point. Everybody else in our industry is sold out and we're the only ones that haven't.”
Brandley: Active, Business-Driven Reviews Produce More Accurate Customer Scores
“What we do is active reviews where, or business driven reviews where the business hires us to collect reviews for them. And that way we collect reviews from everyone equally, which we feel gives a better score.”
Trustpilot's passive reviews skew heavily negative compared to active collection
“So if you go to like Trustpilot and there, people are just leaving passive reviews that are pissed off, their score is like 1.2. But if you go to like reseller ratings who Newegg hires to actively collect reviews for them, their score is like 4.9.”
Outbound call centers drive almost 100% of Shopper Approved's revenue
“Almost a hundred percent of our revenue is driven by direct by call centers, direct calls to our to different businesses.”
Brandley: Shopper Approved profits are reinvested into launching new software companies
“So what we, what we've been doing is taking the money out and investing it into other companies.”
Brandley's six rigid criteria for launching any new software venture
“Everything that had, so it's gotta be sexy. It's gotta be sticky. It's gotta have recurring revenue. We have to be able to sell it in a call center. It has to be able to be developed within six months and it has to have low low customer support.”
Shopper Approved is one of just ten Google Ads review syndicators
“So if you go to Google and you see five-star listings next to a pay-per-click ad, we're one of about 10 companies that have the ability to do that.”
Goldman Sachs required Shopper Approved to calculate churn during acquisition talks
“We almost sold out a couple of years ago, and Goldman Sachs made us figure it out.”
Goldman Sachs-backed competitor nearly acquired Shopper Approved for $12M in 2014
“It was twelve million.”
Brandley has built over 30 companies and actively operates five
“So we've built over 30, but we probably have five that are currently actively running and we're building.”
One line per show, most statements first. The link opens Scott's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | CEO and Co-Founder, Shopper Approved | 1 | 20 | 67% 2/3 | full record on Top Founders → |