Shopper Approved passes 7,000 paying customers
Scott Brandley · 1138 Goldman almost sold us for $12m, thankfully it failed · Sep 5, 2018 · at 5:34
Scott Brandley, co-founder of review platform Shopper Approved, shares customer traction metrics with Nathan Latka.
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“We've passed 7000 customers.”
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More from Scott Brandley
Bootstrapped 30-person Shopper Approved competes against $100M-backed Trustpilot and Yotpo
“We're less than 30, which is kind of cool because like Trustpilot and Yotpo, they've had over a hundred million in BC and they have between 300 to 500 employees and we have less than 30 and we're giving, we're neck and neck with them.”
Brandley: Shopper Approved is anti-VC and only bootstrapped player left
“We're in fact, we're kind of anti VC at this point. Everybody else in our industry is sold out and we're the only ones that haven't.”
Brandley: Active, Business-Driven Reviews Produce More Accurate Customer Scores
“What we do is active reviews where, or business driven reviews where the business hires us to collect reviews for them. And that way we collect reviews from everyone equally, which we feel gives a better score.”
Trustpilot's passive reviews skew heavily negative compared to active collection
“So if you go to like Trustpilot and there, people are just leaving passive reviews that are pissed off, their score is like 1.2. But if you go to like reseller ratings who Newegg hires to actively collect reviews for them, their score is like 4.9.”