Outbound call centers drive almost 100% of Shopper Approved's revenue
Scott Brandley · 1138 Goldman almost sold us for $12m, thankfully it failed · Sep 5, 2018 · at 7:50
Scott Brandley, co-founder of Shopper Approved, explains the company's direct outbound sales motion.
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“Almost a hundred percent of our revenue is driven by direct by call centers, direct calls to our to different businesses.”
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“We're less than 30, which is kind of cool because like Trustpilot and Yotpo, they've had over a hundred million in BC and they have between 300 to 500 employees and we have less than 30 and we're giving, we're neck and neck with them.”
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“We're in fact, we're kind of anti VC at this point. Everybody else in our industry is sold out and we're the only ones that haven't.”
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“What we do is active reviews where, or business driven reviews where the business hires us to collect reviews for them. And that way we collect reviews from everyone equally, which we feel gives a better score.”
Trustpilot's passive reviews skew heavily negative compared to active collection
“So if you go to like Trustpilot and there, people are just leaving passive reviews that are pissed off, their score is like 1.2. But if you go to like reseller ratings who Newegg hires to actively collect reviews for them, their score is like 4.9.”
Brandley: Shopper Approved profits are reinvested into launching new software companies
“So what we, what we've been doing is taking the money out and investing it into other companies.”
Brandley's six rigid criteria for launching any new software venture
“Everything that had, so it's gotta be sexy. It's gotta be sticky. It's gotta have recurring revenue. We have to be able to sell it in a call center. It has to be able to be developed within six months and it has to have low low customer support.”