People, every show

Ryan Seiders

Co-Founder, YETI Holdings, Inc.. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveoperatoryeti.com ↗

Ryan Seiders co-founded YETI in 2006 with his brother Roy, developing rugged, high-performance outdoor products that transformed premium coolers and drinkware into a multi-billion-dollar publicly traded business. Prior to YETI, he established custom fishing tackle brand Waterloo Rods, and he currently serves as a trustee for the International Game Fish Association.

What they said3 What others said1 Shows1

Everything Ryan Seiders said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Insight

Diverse independent dealer networks give brands leverage to reject big-box retailer terms

“Once you get these bigger customers, they start naming their terms and hitting you with all kinds of penalties and stuff like that. And so, I felt like once we started selling to some of these bigger accounts, we had the power to say no when they were trying t…”

Ryan Seiders Aug 24, 2026 ▶ 51:41 YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

HOW I BUILT THIS Insight

YETI's breakthrough was picking a product category capable of expanding beyond fishing

“No, I would say where we got lucky was picking an industry or picking a product category that could spill outside of the fish and tackle industry.”

Ryan Seiders Aug 24, 2026 ▶ 1:23:39 YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

HOW I BUILT THIS Disclosure

Ryan Seiders sold his fishing rod company for just under $200,000

“But I think in the end, when I closed, I had just under 200,000 dollars And at the time, capital gains was like, 15%.”

Ryan Seiders Aug 24, 2026 ▶ 21:26 YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

The other half of the tape: Ryan Seiders's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Ryan Seiders, by other people (1)

HOW I BUILT THIS Assertion Supported

Ryan Seiders bought 49.5% of YETI by funding three shipping containers

“Ryan's buy-in to get 49.5% of the company was to use his Some of his proceeds from his Waterloo sale. And so he bought the first three container loads of product that came in from the Philippines.”

Roy Seiders Aug 24, 2026 ▶ 39:57 YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

One line per show, most statements first. The link opens Ryan's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Co-Founder, YETI Holdings, Inc.	1	3	—	full record on How I Built This →