Raz Herzberg
CMO & VP Product Strategy, Wiz. On 3 shows, 1 appearance. The Shows tab opens the full record on each.
executiveoperator@raazherzberg ↗LinkedIn ↗wiz.io ↗
As an early product manager and executive at Wiz, she helped steer product-market fit and scaled its marketing organization. Prior to Wiz, she led cybersecurity products at Microsoft, including Azure Sentinel, after serving in the IDF Intelligence Corps.
3shows
1appearances
34statements
5resolved
3supported
0contradicted
60%fully supported
Everything Raz Herzberg said on any show that made the record, most notable first. Each card names its show and opens the statement there.
CMO Raz Herzberg claims marketing is intuitive and less complex than engineering
“I also think marketing is not that complicated. I mean, it's not like engineering where, you know, our VP of engineering, he has so much deep, deep, deep knowledge in the domain. I just don't believe it's that way for marketing. I think people overly complex i…”
CMO Raz Herzberg claims marketing attribution in B2B SaaS is complete bullshit
“I think pipeline numbers and attribution, I think attribution and the whole discussions around attribution is complete bullshit.”
Wiz invests heavily in unquantifiable brand efforts over pipeline metrics
“And we spend a lot of our efforts on those types of things, and I have no way of tying it back to a number. And I don't really care because I think that's what really matters.”
Every fired marketing leader had green pipeline metrics when they left
“I think every marketing leader that was ever fired had green numbers on his pipeline.”
Enterprise sales is about workflow integration, not the product itself
“When you understand enterprise, you know, that it's also just never really about the product. It's about really understanding how you integrate into their processes, their workflows, their complexity of the environment.”
Product features that fail at infinite scale should never be built
“If something doesn't work at an infinite scale, it doesn't work. You never put it in there for the first place.”
Wiz has never needed product refactoring due to its scale-first design
“That's a mindset that, from the early days of Twiz, made us build everything in a sense, in a way that, you know, we've never had to refactor things. We've built for the scale we have today.”
Enterprise software startups need large seed rounds to absorb overage costs
“Yes. I mean, if I answer just based on my gut and my experience, then I think it's very hard to be successful at building an enterprise company without having a bit of those long pockets exactly for the reasons we just talked about.”
Hypergrowth startup employees must evolve their roles every three to four months
“If you wake up today and what you do in your day is exactly or very similar to what you were doing three months ago or four months ago, you're definitely not doing the right thing. It doesn't add up.”
The total number of engineers will increase over the next 10 years
“More. I just think the definition of, like, what is an engineer even will broaden, but I think we, if an engineer is somebody who builds things, and I would kind of argue that that's the beauty of engineering. That's what I love in engineering. I think that is…”
Wiz's marketing team stopped growing headcount because AI 50x'd designer output
“I don't need to grow anymore in people. Cause like what the designer can do now, one designer can do 10 X more output, if not 50 X more output.”
Wiz saved millions by building internal AI tools instead of buying SaaS
“I definitely think that we've been able to save ourselves a lot of SaaS requests that asked us for millions of dollars, and I can give you names of specific products after, and just build it internally.”
Wiz delivers enterprise security value within 15 minutes of deployment
“We always believed that time to value is value, and so the way Wiz works is very fast, meaning you connect this to your environment, and it's an enterprise security product, so those things are expected to take months and months and months for deployments and …”
Product decisions are permanent because deprecating features wastes expensive engineering time
“I came from product, and in product you have to be very careful, meaning every decision you make, it's forever. You take the most expensive resource of a company, engineering time. You put it on building something. You put that something into your product. Now…”
High-risk experimentation belongs in marketing, not product development
“It's not that okay in product by the way, but in marketing it's fine because let's say that this booth would have been the weirdest thing ever. Okay. I would have never done it again. And people would have rolled their eyes at me, but there's no harm there for…”
Humor connects with enterprise cybersecurity buyers better than fear
“Humor is something that naturally connects People more than fear.”
Early Wiz enterprise deals included unlimited usage terms still honored today
“I made the worst deals in the universe. It's like, to this day, there are salespeople in Liz that hate me because some big customer has, like, A terrible, unlimited thing I gave them in the early days, because it's not about trying to win on the revenue from t…”
Wiz CEO Asaf Rappaport was intentionally generous with employee and investor equity
“I always remember his true approach of being generous with everything, being generous with the equity he gives employees, being generous with the equity he gives investors, and it's because he believed from the get-go he's going to build a big pie, and if it's…”
Wiz is the security provider for most leading AI frontier labs
“TodayWiz is the security solution for most of the frontier labs.”
Custom internal AI tools require real engineers, not vibe coding
“The challenge is that actually giving a custom system like the one I've described, access to your data, it's not easy. So you can't be somebody that's vibe coding something. You need an actual engineer and a buy-in from your engineering, security, IT teams, an…”
Wiz landed a Fortune 10 company as its first paying customer
“Our first paying customer was a fortune 10 company.”
Wiz should have expanded into adjacent product areas sooner
“If we went backwards, it would have been more clear to me that we should have said, oh yeah, we're going to expand there. But we still really weren't sure we were. So I think those are places where, in retrospect, we could have been more open.”
One line per show, most statements first. The link opens Raz's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 20VCLEDGER | CMO & VP Product Strategy, Wiz | 1 | 34 | 50% 1/2 | full record on 20VC → |
 LENNY'S PODCASTLEDGER | CMO & VP Product Strategy, Wiz | 0 | 0 | 67% 2/3 | full record on Lenny's Podcast → |
 SAASTRLEDGER | CMO & VP Product Strategy, Wiz | 0 | 0 | — | full record on the Official SaaStr Podcast → |