Everything Ray Edwards said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Edwards pruned his email list from 37,000 to 18,000 active subscribers
“I knew I had a lot of dead weight on the list. People who weren't reading my emails, who weren't clicking them, who weren't opening them. And I just thought, you know, what I need to do is get only the people who are interested in hearing from me. So we went t…”
Edwards charges a $150,000 minimum plus royalties for product launch copywriting
“150,000 dollars minimum plus the percentage of sales. And that's not made up. I just had somebody write a check for that within the last 30 days.”
Edwards' free-plus-shipping book promotion costs $18 per unit to fulfill
“I'm losing money every time I do that because the book costs me about 18 dollars by the time I pay the fulfillment house, the shipping, the labeling, the postage, and all that, and buying the actual book, but what happens is we are able then to offer people mo…”
Publishing 'Writing Riches' drove at least $500,000 in revenue for Edwards
“And as a result of not royalties from the book, But as a result of having written the book, I can attribute directly or indirectly at least half a million dollars in revenue from that book.”
A $200 upsell converting at 10% liquidates Edwards' book promotion costs
“If you order a free book, you pay the seven dollar shipping, you'll see a short low key video right after you order. That'll say, Hey, I've got this course on email copywriting. It's very quick. It's I've got templates you can use to send out emails to make mo…”
Ray Edwards' business generated $678,000 in revenue in 2015
“678,000 dollars in revenue in 2015. That's the number.”
Ray Edwards generated $400,000 in one month from a course launch
“We did 400,000 dollars in one month with that course.”
Cheesy, direct-benefit headlines drive actual consumer purchasing behavior
“They say it sounds cheesy, but that's what they want. That's what they buy.”
Ray Edwards primarily monetizes through online copywriting training programs
“My main revenue is, at this point in time, selling training programs online, teaching people how to write copy for their business to sell more of their stuff.”
Morgan James Publishing rejects about 95% of author submissions
“Now they have a different model. They, they're still an entrepreneurial publishing company, but they take submissions And they reject about 95% of them.”
Ray Edwards' business generated about $300,000 in revenue in 2014
“So we did about 300,000 dollars in revenue in 2014.”
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