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Ray Edwards

Founder and CEO, Ray Edwards International, Inc. · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

authorfounderexecutivehostother@rayedwards ↗LinkedIn ↗rayedwards.com ↗

Ray Edwards is best known for creating copywriting frameworks like the P.A.S.T.O.R. method and authoring the book How to Write Copy That Sells. He has written copy and launch campaigns for major figures, including Tony Robbins, Michael Hyatt, Jack Canfield, and Jeff Walker.

11statements → 2claims → 1claims resolved → 4.18/5average certainty → 1.27/5average debate potential → 5said about them ↓

1 supported 0 partly supported 0 contradicted 1 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 1 insight · 8 disclosures · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 1 is resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Ray argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Morgan James Publishing rejects about 95% of author submissions
“Now they have a different model. They, they're still an entrepreneurial publishing company, but they take submissions And they reject about 95% of them.”
Ray Edwards Apr 3, 2016 ▶ 6:23 Magic Words That Make People Buy with Ray Edwards EP 221

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Ray Edwards on measured tape to publish a rate. This says nothing about how they speak.

Everything Ray Edwards said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Edwards pruned his email list from 37,000 to 18,000 active subscribers
“I knew I had a lot of dead weight on the list. People who weren't reading my emails, who weren't clicking them, who weren't opening them. And I just thought, you know, what I need to do is get only the people who are interested in hearing from me. So we went t…”
Ray Edwards Apr 3, 2016 ▶ 11:18 Magic Words That Make People Buy with Ray Edwards EP 221
Disclosure
Edwards charges a $150,000 minimum plus royalties for product launch copywriting
“150,000 dollars minimum plus the percentage of sales. And that's not made up. I just had somebody write a check for that within the last 30 days.”
Ray Edwards Apr 3, 2016 ▶ 13:45 Magic Words That Make People Buy with Ray Edwards EP 221
Disclosure
Edwards' free-plus-shipping book promotion costs $18 per unit to fulfill
“I'm losing money every time I do that because the book costs me about 18 dollars by the time I pay the fulfillment house, the shipping, the labeling, the postage, and all that, and buying the actual book, but what happens is we are able then to offer people mo…”
Ray Edwards Apr 3, 2016 ▶ 4:36 Magic Words That Make People Buy with Ray Edwards EP 221
Disclosure
Publishing 'Writing Riches' drove at least $500,000 in revenue for Edwards
“And as a result of not royalties from the book, But as a result of having written the book, I can attribute directly or indirectly at least half a million dollars in revenue from that book.”
Ray Edwards Apr 3, 2016 ▶ 8:20 Magic Words That Make People Buy with Ray Edwards EP 221
Assertion Not checkable as stated
A $200 upsell converting at 10% liquidates Edwards' book promotion costs
“If you order a free book, you pay the seven dollar shipping, you'll see a short low key video right after you order. That'll say, Hey, I've got this course on email copywriting. It's very quick. It's I've got templates you can use to send out emails to make mo…”
Ray Edwards Apr 3, 2016 ▶ 9:35 Magic Words That Make People Buy with Ray Edwards EP 221
Disclosure
Ray Edwards' business generated $678,000 in revenue in 2015
“678,000 dollars in revenue in 2015. That's the number.”
Ray Edwards Apr 3, 2016 ▶ 12:30 Magic Words That Make People Buy with Ray Edwards EP 221
Disclosure
Ray Edwards generated $400,000 in one month from a course launch
“We did 400,000 dollars in one month with that course.”
Ray Edwards Apr 3, 2016 ▶ 12:38 Magic Words That Make People Buy with Ray Edwards EP 221
Insight
Cheesy, direct-benefit headlines drive actual consumer purchasing behavior
“They say it sounds cheesy, but that's what they want. That's what they buy.”
Ray Edwards Apr 3, 2016 ▶ 15:15 Magic Words That Make People Buy with Ray Edwards EP 221
Disclosure
Ray Edwards primarily monetizes through online copywriting training programs
“My main revenue is, at this point in time, selling training programs online, teaching people how to write copy for their business to sell more of their stuff.”
Ray Edwards Apr 3, 2016 ▶ 2:43 Magic Words That Make People Buy with Ray Edwards EP 221
Assertion Supported
Morgan James Publishing rejects about 95% of author submissions
“Now they have a different model. They, they're still an entrepreneurial publishing company, but they take submissions And they reject about 95% of them.”
Ray Edwards Apr 3, 2016 ▶ 6:23 Magic Words That Make People Buy with Ray Edwards EP 221
Disclosure
Ray Edwards' business generated about $300,000 in revenue in 2014
“So we did about 300,000 dollars in revenue in 2014.”
Ray Edwards Apr 3, 2016 ▶ 12:11 Magic Words That Make People Buy with Ray Edwards EP 221

The other half of the tape: Ray Edwards's own voice is left out of every number here. Other people bring the name up 5 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 5

Every mention by year

tap a year for its mentions
0031522016episodesmentions
0122016episodes it came up in
001.312.522016episodesmentions per episode
2016 5 mentions in 2 episodes 3 per episode

Appearances (1)

EpisodeDateSpeaking time
Magic Words That Make People Buy with Ray Edwards EP 221 Apr 3, 2016 9m
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