Copywriter and author Ray Edwards explains the business model and submission criteria of hybrid publisher Morgan James Publishing.
Disclosure
Edwards pruned his email list from 37,000 to 18,000 active subscribers
“I knew I had a lot of dead weight on the list. People who weren't reading my emails, who weren't clicking them, who weren't opening them. And I just thought, you know, what I need to do is get only the people who are interested in hearing from me. So we went t…”
Disclosure
Edwards charges a $150,000 minimum plus royalties for product launch copywriting
“150,000 dollars minimum plus the percentage of sales. And that's not made up. I just had somebody write a check for that within the last 30 days.”
Disclosure
Edwards' free-plus-shipping book promotion costs $18 per unit to fulfill
“I'm losing money every time I do that because the book costs me about 18 dollars by the time I pay the fulfillment house, the shipping, the labeling, the postage, and all that, and buying the actual book, but what happens is we are able then to offer people mo…”
Disclosure
Publishing 'Writing Riches' drove at least $500,000 in revenue for Edwards
“And as a result of not royalties from the book, But as a result of having written the book, I can attribute directly or indirectly at least half a million dollars in revenue from that book.”
Assertion Not checkable as stated
A $200 upsell converting at 10% liquidates Edwards' book promotion costs
“If you order a free book, you pay the seven dollar shipping, you'll see a short low key video right after you order. That'll say, Hey, I've got this course on email copywriting. It's very quick. It's I've got templates you can use to send out emails to make mo…”
Disclosure
Ray Edwards' business generated $678,000 in revenue in 2015
“678,000 dollars in revenue in 2015. That's the number.”