Ralf Wenzel
Founder & CEO, JOKR. On 1 show, 3 appearances. The Shows tab opens the full record on each.
founderexecutiveoperatorinvestor
Ralf Wenzel is a serial entrepreneur best known for founding the food delivery platform Foodpanda and launching JOKR, a quick-commerce platform operating in Latin America. He serves as the Founder and Chief Executive Officer of JOKR.
1shows
3appearances
45statements
9resolved
5supported
3contradicted
56%fully supported
1said about them ↓ Everything Ralf Wenzel said on any show that made the record, most notable first. Each card names its show and opens the statement there.
JOKR Achieves ~40% Product Margin in Most Mature Cities
“Whenever we directly procure, our product margin is around the basically 40% benchmark. We're generating that product margin already for some of our most mature cities and some of our most mature markets, as we already have a direct procurement share of above …”
JOKR Delivery Efficiency is Double That of Traditional Marketplaces
“So those two elements are the main drivers behind a delivery efficiency in our model that is twice as high on average than with a typical marketplace companies.”
Customer Retention Degrades Significantly Once Delivery Exceeds 30 Minutes
“Because we have seen that in between the 15 to 30 minutes delivery corridor, the difference in customer frequency or an order frequency and customer lifetime value and retention rates This is relatively minor. As long as you move above the 30 minutes delivery …”
JOKR Reaches 3.5-3.7 Drops Per Hour and >90% 15-Minute Fulfillment
“Most mature cities are We're already at a so-called drop rate of in between 3.5 to 3.7 drops per hour per rider, and that is a function of consistently sticking to the 15 minutes delivery guarantee, more than 90% of our orders that we're fulfilling worldwide w…”
JOKR's Mature Latin American Hubs Achieve Lease Cost Breakeven
“And in our most mature hubs in Latin America, we are already generating 500 orders per hub, whereas we would only need 1000 per month in order to break even on the actual lease cost. So we're already in a situation in most of our Latin American cities and geog…”
Over 50% of JOKR's New Customer Growth is Organic
“And already more than 50% of our new customers are generated by us organically. They're coming to us through word of mouth, through organic referrals or basically other type of, like, organic channels that we've opened up. So more than 50% of our new customer …”
JOKR Projects a 5% to 10% Margin Uplift From Private Labels
“We think that at scale, we have like a five to 10% additional margin potential that we can unlock while building private label.”
JOKR is Growing New Customers by 15% Week-Over-Week
“We still keep on having 15% weekly growth in new customers.”
Very Few Quick Commerce Players Are Mature Enough for Partnerships
“And there are very, very few players out there that have reached the maturity and the level of professionalism that would make it sense to us to look into strategic partnership.”
Local brands drove 50% of global FMCG growth in 2020
“Last year, for the very first time, 50% of global FMCG growth was driven by local brands as compared to global brands.”
Wenzel: Drops per hour is the wrong metric for delivery logistics
“Getting a certain drops per hour, which we think is The wrong metric to focus it because you have to focus on whether you make your customers happy and whether you make your team happy.”
Wenzel: JOKR combined fulfillment costs will converge to 10% of revenue
“What we believe that's to go down and like converge towards in a combined way of delivery and picking costs together towards like the 10% of 10% of revenue.”
Wenzel: Supply chain inefficiency is the core operational difference in emerging markets
“The single biggest difference between emerging markets and basically some of the so-called like Western countries is the severe. Unefficiency in supply chain management that we see in emerging markets.”
Grocery Shopping Will Shift to Spontaneous Frequent Purchases
“Going forward, grocery shopping will be more spontaneous. So instead of going to the offline supermarket and do a monthly shopping or grocery shopping every two weeks, That going forward, people will decide more spontaneously, and that's what we are seeing, pr…”
Meeting 15-Minute Delivery Windows Directly Increases Customer Lifetime Value
“The more we are able to adhere and stick to the 15 minutes delivery guarantee, the higher the order frequency, the higher our retention rate, the higher the customer lifetime value.”
Fresh Produce Margins Are Significantly Higher in LATAM Than US
“The product margins for fresh produce in Latin America are significantly higher than the product margins for fresh produce in the United States.”
JOKR Leases Cost $3k-$5k/mo in Mexico vs $15k-$20k in US
“In Mexico, our average lease cost for the type of warehouses that we are leasing is in between the 3000 to 5000 US dollars per month, which is obviously a fraction of what we would pay in the United States, where lease costs are then rather in between the 15 t…”
Wenzel: JOKR will expand beyond grocery and convenience product categories
“In the future, we will open up to other product categories so that if you're sitting at home or in the office, or if you're at a gathering at an event or wherever you are, you have the ability to order what you need in that particular moment. And it will alway…”
Wenzel: JOKR is doubling down on private label product expansion
“No, private label is a big focus of ours. We're doubling down on our efforts with regards to basically a private label product offering.”
Wenzel: JOKR maintains an average order value around $25
“The average group AOV is currently at around like, 25 US dollars, which is already representative of like a bigger grocery basket instead of just like a fill up basket.”
The other half of the tape: Ralf Wenzel's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. every mention, with the transcript →
Who brings them up most Harry Stebbings 1
Every mention by year
tap a year for its mentions
20VC 1
One line per show, most statements first. The link opens Ralf's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| 20VCLEDGER | Founder & CEO, JOKR | 3 | 45 | 56% 5/9 | full record on 20VC → |