Pieterjan Bouten
CEO, Showpad. On 1 show, 1 appearance. The Shows tab opens the full record on each.
1shows
1appearances
13statements
1resolved
0supported
0contradicted
0%fully supported
1said about them ↓ Everything Pieterjan Bouten said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Bouten: Strong competitors help create categories by spending VC dollars on evangelism
“I think here it's really important when creating a category, it's actually good to have some really strong and good competitors. I actually think it's, it really helps to, you know, you can basically use some of their VC dollars as well to eventualize the spac…”
Bouten: Replaced entire GTM leadership at once, resulting in 18 direct reports
“At some point basically the entire go-to-market leadership, I decided to replace them, but I didn't have, like, any new people yet. So, I ended up with, like, 18 direct reports.”
Bouten: Category classification aids sales and fundraising, but takes immense time
“You know, if people are able to put your company, your software into a category, it actually helps with selling more deals, it helps with closing funding rounds, because people have a better understanding in which space you're in. It impacts, ah, attracting ce…”
Showpad's gross churn jumped from 8% to 15-16% following LearnCore deal
“Up until that point, always had, like, single digit gross churn amazing net retention, but suddenly, like, Or gross churn was like double digits. It was like, we had a year of like, you know, going from like eight percent to like 15 or 16% because we were chur…”
Bouten: Sales enablement software is only at roughly 10% market penetration
“I think enablement is at like 10% penetration today. I think it's still a massive market.”
Bouten: Retraining 100+ GTM Staff for Post-M&A Platform Shifts Is Severely Underestimated
“The challenge is if you at that At that time, if you have, like, more than a hundred people in your go-to-market organization who have, for the last couple of years, have been going to market with a certain message, with a certain, you know, how the way, how w…”
Bouten: Showpad should cross $100M ARR by end of 2022
“Since then we've grown the company by the end of the year, we should cross that magical one hundred million dollar ARR mark.”
Bouten: Showpad annualized employee attrition is close to 20%
“Now we're actually close to like, 20%. It's still too high for my liking at 600 employees, but, ah, so we, we're aiming to get it sub 20%”
Showpad acquired LearnCore when it had roughly $6M-$7M ARR and 50 employees
“LearnCore was about 50 people had about I think at the time, might be off one or two million, probably six or seven million in ARR at the time when we acquired them.”
Showpad took two years to integrate LearnCore instead of expected one
“Integrating that solution on the product side way more took, you know, we thought it would take like a year. It basically took us two years”
Showpad targets an LTV:CAC ratio above 4 and attrition below 20%
“Now Showpad runs of, like, four or five key metrics that we measure, and we're really focused on improving. So it's, for example, LTV over CAC, and we want to see lifetime value over cost of acquisition. We want it to be, you know, at Four or higher. That, tha…”
Bouten: 75% of Showpad revenue comes from traditional enterprise businesses
“75% of our revenue comes from like traditional businesses like Johnson and Johnson or like T Big manufacturers, Schneider Electric, things like that with big field sales forces”
The other half of the tape: Pieterjan Bouten's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode across the shows. every mention, with the transcript →
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the Official SaaStr Podcast 1
One line per show, most statements first. The link opens Pieterjan's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| SAASTRLEDGER | CEO, Showpad | 1 | 13 | 0% 0/1 | full record on the Official SaaStr Podcast → |