Miguel Garza
Co-founder & Former CEO, Siete Foods. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutivesietefoods.com ↗
Garza co-founded Siete Family Foods in 2014 alongside his family, scaling the grain-free Mexican-American food brand into major nationwide retailers. He served as the company's CEO through its $1.2 billion acquisition by PepsiCo.
1shows
1appearances
9statements
3resolved
3supported
0contradicted
100%fully supported
Everything Miguel Garza said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Garza: Never store tortillas in produce warehouses due to moisture and mold
“We had made one of the, a mistake, basically, which is don't store tortillas in a produce warehouse, because produce warehouses are humid, right? There's a lot of moisture, and produce has mold spores on it.”
Garza: Fast brand-building is the only defense when innovative products get copied
“If you have an innovative product, it'll probably get copied, and, like, the only thing that you have to play defense against that is building a brand and running as fast as you can.”
Garza: Siete sold out its initial retail batch within 24 hours
“So we had put these tortillas on the shelf in May of 2014 at Wheatsville, and we put two cases to the shelf, and we had learned a little bit from owning the gym on, like, marketing a service-based business, so what, you know, what we did was we took a picture,…”
Garza: Must B Nutty became Wheatsville's #1 refrigerated seller
“We had become the number one selling item in the entire refrigerated case.”
Siete Foods raised $1M from Austin angels and a Chicago broker
“Yeah, we raised a million dollars from a few angel investors here in town, and then a natural foods broker who's based out of Chicago.”
Siete Foods expanded to four Whole Foods regions in January 2016
“They had their regional call, and four regions ended up being very excited about the product, and so January of 2016, we ended up launching in four regions.”
Siete Foods was profitable and growing sustainably during 2016 retail expansion
“Yeah, yeah, because we were, at that point in time, we were making enough money to grow the business sustainably, and we were, we weren't making big bets beyond the innovation”
Garza: Siete Foods is in over 16,000 retailers including Costco and Target
“So we're now in A little over 16,000 retailers were in places like Kroger and Costco and Target and Walmart”
One line per show, most statements first. The link opens Miguel's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 HOW I BUILT THISLEDGER | Co-founder & Former CEO, Siete Foods | 1 | 9 | 100% 3/3 | full record on How I Built This → |